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uBlock Origin is giving up the fight to keep ads off Facebook

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Re: uBlock Origin is giving up the fight to keep ads off Facebook

#61

They do this by adding a ton of useless markup and splitting words like "ad" into single-letter spans with random class names and 8-layer deep nests of ` ` so it's very hard to write selectors against. One has to wonder how that div soup affects accessibility as I find it very unlikely that this content is presented nicely to assistive tools. I hope they get all the ADA suits they deserve for this.

[deleted]

Re: uBlock Origin is giving up the fight to keep ads off Facebook

#62

I use a browser extension called F.B. Purity. It's worked across multiple browsers for years. https://www.fbpurity.com/

There's a concern that the developer of FB-purity passed away: https://www.reddit.com/r/facebook/comments/1tw2sf9/real_conc...

Re: uBlock Origin is giving up the fight to keep ads off Facebook

#63
post #59

Earlier quoted context omitted.

> so it's very hard to write selectors against This sounds perfectly matched for an on-device LLM?

The power cost of doing this widely would be staggering, surely?

Apple Intelligence? I mean, you're only processing for the time your "AI|browser|agent" is acting as a firewall between you and Meta. Cache locally after processing and filtering. Use alongside the accessibility API. LLMs can, in many cases, reliably solve CAPTCHAs. I find it difficult to imagine they cannot defeat Meta ad blocking countermeasures.

EFF: Adversarial Interoperability - https://www.eff.org/deeplinks/2019/10/adversarial-interopera...

Re: uBlock Origin is giving up the fight to keep ads off Facebook

#64

I don't understand why websites don't just take ownership of ads. Then it will be impossible to block them.

Advertisers don't trust websites to display their ads. If a site takes full control of their ads experience and hosts everything first-party I agree it's hard to block (site can keep changing things to thwart the ad blocker), but then it's also hard for the advertisers to see whether they're being ripped off. Which means most won't advertise on the site, and the site makes much less money than if they remain in the current ad ecosystem (even counting that some ads will be blocked).

(I used to work in this area, but my knowledge is ~4y out of date)

Re: uBlock Origin is giving up the fight to keep ads off Facebook

#67
I've tried to write a tampermonkey script to at least block the Reels, but even that's hella difficult.

The solution is truly to just never be on Facebook, but - our local PTA only distributes news via Facebook. (There may be a Whatsapp group I don't know about, which isn't better.) So does the local library. If the township publishes things elsewhere, I don't know about it.

I use a service to convert some pages' feeds to RSS, which is semi-reliable, but doesn't work well and is a paid service if you want more than two feeds - I wish I could hand-roll something myself.

Re: uBlock Origin is giving up the fight to keep ads off Facebook

#68

Earlier quoted context omitted.

If we're just talking about image based ads it would be easier to simply denylist every image on a page and only render alt-text until the user clicks to reveal it. Worth noting though that Apple injects ads into the News app, which is just a webview, so it's certainly not them that will do this.

I wonder what percentage of images even has meaningful alt-text.

If it doesn't have alt text it can't have been that important as an image, I guess.

Re: uBlock Origin is giving up the fight to keep ads off Facebook

#69

Facebook is trying so hard to defeat adblockers that the actual website is borderilne unusable. I have found in the past year or so that pages just get hung on "loading" transitional screens way more often, even in normal circumstances. They need to surrender this whole anti-adblocker crusade because it will kill them in the long run (along with the billion other problems FB has)

Most activity on Facebook is via phone. I bet Facebook would prefer to get rid of the website entirely; the age of adding Facebook like buttons and comment sections to websites is long past. I can't think of anything that works on the website better than the phone app.

Re: uBlock Origin is giving up the fight to keep ads off Facebook

#70
post #59

Earlier quoted context omitted.

> so it's very hard to write selectors against This sounds perfectly matched for an on-device LLM?

The power cost of doing this widely would be staggering, surely?

Depending on the model, I’m guessing it’s dwarfed by just about any electron app
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