I had to look up “MC” to be able to understand this. It means Marginal Cost. EDIT I still don’t understand it, I think. My read is: someone named Coase theorized that monopolists of durable goods will actually sell their products at marginal cost because of some weird mind game with their customers (the obvious unwritten corollary being that monopolies are fine ). This is obviously untrue and we all know plenty of ex…
The conjecture assumes durable goods, so it doesn't apply to medicine. Also no resale, so that narrows the scope even more. The gist of the conjecture is that if the customers can wait out for price drops and the monopolist wants to sell their thing, then after a few rounds of "he knows that we know that..." the price ends up to be the marginal cost. Now, real world disagrees with the model, so next steps are to exam…
EDIT: I now understand “durable” to mean “something that lasts long”, whereas I thought it just meant “non-perishable” (ie not fruit or flowers).
Gotta admit I still don’t understand how the original theory resonated with anyone though. I can’t even come up with an example. What monopolist sells a durable good? Games aren't a monopoly. Most other monopolists sell subscriptions or consumables (eg a train ride).