Earlier quoted context omitted.
The "vote with your wallet" mantra holds here. Don't buy it.
It's a good first step, but this also seems ripe for regulation. If I buy something – tangible or not – I should be able to sell it on. Period. (Barring other regulatory burdens. I think it's reasonable that you cannot legally sell on prescription drugs, for example.)
It also kills the joy of discovering old games in the attic when you're moving and sitting down and playing a bit, or passing on games to your kids.