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Apple reveals new AI architecture built around Google Gemini models

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61–70 of 609 posts

Re: Apple reveals new AI architecture built around Google Gemini models

#61

Earlier quoted context omitted.

Maybe they're looking for stability and trust Google to be around longer than Antrophic or OpenAI when the storm starts.

I’ll just put this link here: https://killedbygoogle.com/

I am familiar what Google has killed before, but a contract with Apple is not something they'll throw out of the window for no reasons.

Re: Apple reveals new AI architecture built around Google Gemini models

#62
post #22

Earlier quoted context omitted.

Google will probably eventually pay Apple to be the assistant, a la search.

Maybe. Search ads likely make Google more money than they pay apple. For AI, Google currently loses money. If they eventually make money via ads, then sure. Else, apple will have to pay them

Apple has started adding ads to iOS (e.g. maps), just like Microsoft.

I guarantee you Google will start letting people pay to influence the output of the Gemini models once they figure out how to do it.

Re: Apple reveals new AI architecture built around Google Gemini models

#63
post #10

Wait, if it's Gemini why do they call it "Apple Intelligence"? Is Google okay with that?

Google sold Apple the ability to run certain Gemini models on Apple's data-center hardware, using Google's orchestration layer. Apple hooks into that not dissimilar from an API-provider, and then builds everything upstream. Meaning the system prompt(s), harness, entry and exit points, and skills. So the product is still "Siri AI", because of all the stuff that takes it from a raw infrastructure concern upon up into a…

Any business can do this now actually - you just need to lease/rent hardware through a Google partner and you can run an Nvidia based server in your own datacenter running (supposedly) the latest full Gemini models.

Re: Apple reveals new AI architecture built around Google Gemini models

#64
post #22
post #7

It's strange to me that Apple would choose to disadvantage themselves by selecting Google as their provider as opposed to, say, Anthropic or even OpenAI. Doesn't this mean they'll struggle more to differentiate themselves from the assistant on Android phones? Thinking more cynically, couldn't Google, if they wanted, feed Apple an inferior version of Gemini, ensuring they stay ahead? As the consumer, this just sucks b…

Google will probably eventually pay Apple to be the assistant, a la search.

Google pays to be the default search because they make more from selling ads on those searches than they are paying for the search.

I don't see the same thing here. Google isn't making any money from being the assistant in Apple, so why would they pay to be it?

Re: Apple reveals new AI architecture built around Google Gemini models

#65
post #7

It's strange to me that Apple would choose to disadvantage themselves by selecting Google as their provider as opposed to, say, Anthropic or even OpenAI. Doesn't this mean they'll struggle more to differentiate themselves from the assistant on Android phones? Thinking more cynically, couldn't Google, if they wanted, feed Apple an inferior version of Gemini, ensuring they stay ahead? As the consumer, this just sucks b…

I see it differently… Apple has chosen to treat the model as a commodity. By making Gemini an implementation detail, they leave the door open to swap it out for Anthropic or OpenAI without end-users even knowing or caring. So I think they're creating leverage in any future negotiation.

It’s a bit like when Steve Jobs turned down acquiring Dropbox telling them they’re just a feature, not a product

Re: Apple reveals new AI architecture built around Google Gemini models

#66
post #22
post #7

It's strange to me that Apple would choose to disadvantage themselves by selecting Google as their provider as opposed to, say, Anthropic or even OpenAI. Doesn't this mean they'll struggle more to differentiate themselves from the assistant on Android phones? Thinking more cynically, couldn't Google, if they wanted, feed Apple an inferior version of Gemini, ensuring they stay ahead? As the consumer, this just sucks b…

Google will probably eventually pay Apple to be the assistant, a la search.

Search has ads but Siri doesn't. And when Apple puts ads in Siri they won't be Google ads. I don't think Google benefits from this deal enough to be worth paying.

Re: Apple reveals new AI architecture built around Google Gemini models

#68

Apple could have done something like bedrock and used a SOTA model but instead they are fiddling with local models or whatever. Also I have seen that Apple has some strange lust towards image generation as if that's what people really want. I have this slop image generation thing on my phone and it is useless. Here's what I want: natural language interaction to achieve complex workflows in iPhone. Example: find the c…

Local Gemini is a light year ahead of whatever Siri is so this is a big improvement already.

If they don’t like this in the future they can just change to the less convenient, less secure, and likely more expensive bedrock + SOTA.

Re: Apple reveals new AI architecture built around Google Gemini models

#69
post #7

It's strange to me that Apple would choose to disadvantage themselves by selecting Google as their provider as opposed to, say, Anthropic or even OpenAI. Doesn't this mean they'll struggle more to differentiate themselves from the assistant on Android phones? Thinking more cynically, couldn't Google, if they wanted, feed Apple an inferior version of Gemini, ensuring they stay ahead? As the consumer, this just sucks b…

At the time Apple made this decision there wasn’t as strong of a difference in model quality between Google, anthropic, and OpenAI as there is now. Also Apple definitely burnt some bridges with OpenAI on the agreement they made together a year earlier.

Re: Apple reveals new AI architecture built around Google Gemini models

#70

I would love to learn more about what's actually powering Apple Intelligence now. Are they using flagship Gemini models behind their own prompts? Fine-tuning? Pre-training their own models based on Gemini? Is there a meaningful distinction between the Gemini-powered models and Apple Foundation Models? Does that distinction vary for on-device vs hosted models? Are some models running on Apple's Private Cloud Compute a…

Local is probably similar to Gemma e4b you can get right now on Google Edge Gallery (the ios and Android app). Guessing that the more powerful version that will only work on the 12gb ram devices will be something unreleased that is similar but a bit larger Google also awhile back announced being able to run full Gemini by leasing / renting hardware in your own datacenters so companies can train or access data without…

Apple Private Cloud Compute is running on M2/M3 Ultra. I'm not sure if Gemini Flash can fit in that amount of RAM.
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