> Trust isn’t something a brand builds with an ad campaign. It’s what’s left if the marketers don’t ruin it. So much this. Are ads still a measurably good investment for businesses? I'm assuming they wouldn't run them anymore if not, but they feel so out of touch these days that it's really hard to imagine them really working on anybody. Sorry for the side-tangent, just felt like that last bit of the post really drov…
What if ads weren't about money in the first place and that was the excuse used for surveillance?
Care to explain, to pick one advertiser, how Nestlé is primarily running a surveillance scheme when advertising one of their products, rather than trying to get me to buy more of it?