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Twitter is Pivoting

daltoncaldwell.com

61–70 of 130 posts

Re: Twitter is Pivoting

#62
post #2

I hate to be that (negative) guy, but I'm starting to get really tired of Dalton constantly pissing all over twitter. Particularly because he's competing against them. I'm an App.net backer, and I think it's cool what he's doing, but FFS, let someone else carry the water, if it even needs carrying at all. This all just feels really petty and whiney, particularly when you're already at work solving the problem.

Its called marketing. App.net is still small. It needs to be constantly looking for ways to be in the spotlight. I do understand your point, and can sense that you are just tired of how it seems to get too much attention. Maybe its time that App.net got the attention of hackers by writing technical posts or maybe releasing some code? It is always refreshing when companies forget about pure marketing for a moment and focus on creating interesting things.

Re: Twitter is Pivoting

#63
post #4

Of all the rhetorical points that Dalton makes, this one was the most damning for me: >>> His announcement was formatted as a direct reply to the official Twitter account. This means the announcement would only be seen by his followers that also follow the official Twitter account. I don’t get the feeling he did this on purpose. An experienced Twitter user would know to add a “.” at the beginning of his message so th…

It's not pedantic. That one character has a huge influence over how many people will see the tweet. This wasn't some minor style screwup that only nerds will even care about, it was a technical screwup that strongly affected the distribution of the message.

Re: Twitter is Pivoting

#65
post #9

I get the impression that social media douchebags already pivoted Twitter in that direction a few years ago, and now Twitter is just confirming it. The sad part IMO is that it seems like they could fix their developer relations problems and their business model by charging to send relevant tweets to existing followers, not unrelated ads. Of course, I don’t even use Twitter so you probably shouldn’t ask me.

You would be correct actually. If anything Twitter pivoted over a year ago.

I wrote my thoughts on this subject here in my post titled, Twitter Isn't Pivoting, It's Already A Media Company http://www.besttechie.com/2012/11/16/twitter-isnt-pivoting/

Re: Twitter is Pivoting

#66
post #34

Earlier quoted context omitted.

To be fair to Chernin, he's a board member, not a leadership executive. Most Twitter employees will never meet him and many may not even know who he is (or the other board members). Smaller companies have a board that's much closer to the employees, where it's not uncommon for senior employees to be in frequent contact with individual board members for advice. Larger companies will have boards that are far more diver…

Not only that, but it's also a bit of a stretch to draw any connection between NewsCorp's stewardship of MySpace and Twitter's developer strategy. There is no real connection there. Chernin is not going to be leading or planning developer-relations strategies for the platform. Most likely, to your point, he's going to be there to develop content and media partnerships. He's one of the most powerful and connected peop…

Serious question: Why does Twitter need people connected in Hollywood?

Re: Twitter is Pivoting

#67
post #23

Earlier quoted context omitted.

But the predations of the Facebook/Twitter business model are both the founding impetus and sustaining animus of App.net. They're always on topic for Caldwell, and especially when new information advancing and refining the critique comes up. And the analogy of 'spending' posts isn't quite right. There is no budget constraint on internet writing to advance your cause: in many cases more is better as long as you're not…

Eh, maybe. Twitter got started after Facebook, but I don't remember seeing Twitter talking about Facebook.

That's because Twitter didn't know what they were or were trying to become. They probably didn't see themselves as a competitor to Facebook, but as a complement.

Re: Twitter is Pivoting

#68
post #4

Of all the rhetorical points that Dalton makes, this one was the most damning for me: >>> His announcement was formatted as a direct reply to the official Twitter account. This means the announcement would only be seen by his followers that also follow the official Twitter account. I don’t get the feeling he did this on purpose. An experienced Twitter user would know to add a “.” at the beginning of his message so th…

Missing something important here: He didn't intend for it to be seen by everyone, he was simply replying to a tweet from @Twitter.

Re: Twitter is Pivoting

#69
post #23

Earlier quoted context omitted.

But the predations of the Facebook/Twitter business model are both the founding impetus and sustaining animus of App.net. They're always on topic for Caldwell, and especially when new information advancing and refining the critique comes up. And the analogy of 'spending' posts isn't quite right. There is no budget constraint on internet writing to advance your cause: in many cases more is better as long as you're not…

Eh, maybe. Twitter got started after Facebook, but I don't remember seeing Twitter talking about Facebook.

Why would Twitter's communications strategy be a normative baseline? (And especially for App.net?)

Lots of successes have been marketed as a contrast to an established competitor: Avis Tries Harder, The Pepsi Challenge, MCI vs. AT&T, Mac vs. PC.

Re: Twitter is Pivoting

#70

Earlier quoted context omitted.

Not only that, but it's also a bit of a stretch to draw any connection between NewsCorp's stewardship of MySpace and Twitter's developer strategy. There is no real connection there. Chernin is not going to be leading or planning developer-relations strategies for the platform. Most likely, to your point, he's going to be there to develop content and media partnerships. He's one of the most powerful and connected peop…

Serious question: Why does Twitter need people connected in Hollywood?

Uh...because Hollywood is by far the biggest category of twitter traffic?
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