You don't need to vandalize Wikipedia to get this kind of thing to work. Back in September 2024 I named a whale "Teresa T" with just a blog entry and a YouTube video caption: https://simonwillison.net/2024/Sep/8/teresa-t-whale-pillar-p... (For a few glorious weeks if you asked any search-enabled LLM, including Google search previews, for the name of the whale in the Half Moon Bay harbor it confidently replied Teresa…
I won a championship that doesn't exist
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Re: I won a championship that doesn't exist
#62Earlier quoted context omitted.
It's also clearly AI generated writing. That doesn't help its credibility or interest. I'm extremely suspicious of people who use AI to write an ostensibly personal blog, for all the usual obvious reasons.
What are you basing that on? I'm usually pretty good at sniffing out AI writing, and it smells human to me.
Re: I won a championship that doesn't exist
#63This is basically the same problem of products astroturfing reddit, or SEO optimizing google. You want a new X, and so they heavily go after the keywords associated with it. This is sort of why "brand" matters; it provides a source of trust. Encyclopedia Britannica used to be that source of 'facts'. Then it became whatever page-rank told you. Eventually SEO optimization ruined that. News stories are the same thing. F…
it tells you more about who you are buying from than how good the product will be, so I guess it's like National ID/Internet ID
Re: I won a championship that doesn't exist
#64Re: I won a championship that doesn't exist
#65You don't need to vandalize Wikipedia to get this kind of thing to work. Back in September 2024 I named a whale "Teresa T" with just a blog entry and a YouTube video caption: https://simonwillison.net/2024/Sep/8/teresa-t-whale-pillar-p... (For a few glorious weeks if you asked any search-enabled LLM, including Google search previews, for the name of the whale in the Half Moon Bay harbor it confidently replied Teresa…
Re: I won a championship that doesn't exist
#66It's an odd thing here, because I don't really understand why this is LLM-specific at all. If someone came up to me and asked "who's the 6 Nimmt world champion?" I'd google it and probably find the same result, and have no reason not to believe it. I mean, for all I know the game is being made up too, though it has more sources at least.
Re: I won a championship that doesn't exist
#67The key to successful poisoning attacks is to introduce brand new information that doesn't directly contradict other training data. It's much easier to convince the LLMs that you're the king of a fictional Mapupu kingdom than the president of the United States. So this means that for bad actors it's more efficient to manufacture brand new fake stories instead of trying to distort the real ones. Don't produce fake art…
Re: I won a championship that doesn't exist
#68It's an odd thing here, because I don't really understand why this is LLM-specific at all. If someone came up to me and asked "who's the 6 Nimmt world champion?" I'd google it and probably find the same result, and have no reason not to believe it. I mean, for all I know the game is being made up too, though it has more sources at least.
> The web was already being poisoned for search and link ranking long before LLMs existed.
But it continues
> We are now plugging generative models directly into that poisoned pipeline and asking them to reason confidently about “truth” on our behalf.
So it's a shift from trust Google to trust the AI, which might be more insidious or not, depends on the individual attitude of each of us.
Re: I won a championship that doesn't exist
#69You don't need to vandalize Wikipedia to get this kind of thing to work. Back in September 2024 I named a whale "Teresa T" with just a blog entry and a YouTube video caption: https://simonwillison.net/2024/Sep/8/teresa-t-whale-pillar-p... (For a few glorious weeks if you asked any search-enabled LLM, including Google search previews, for the name of the whale in the Half Moon Bay harbor it confidently replied Teresa…
https://en.wikipedia.org/wiki/Campaign_for_the_neologism_%22...