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Alberta startup sells no-tech tractors for half price

wheelfront.com

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Re: Alberta startup sells no-tech tractors for half price

#61

Post by greedo »

saalweachter wrote: post #44
justonceokay wrote: post #14

Earlier quoted context omitted.

> Those buying new don't care about repairs. Yes because thy live in the John Deere future. This was not always the case, surely. You used to be able to take high school classes to learn how to fix a combustion engine, even a new one!

Keep in mind that tractors are also getting massive . The economics of row-crop agriculture is "you gotta farm more land". That means spending as much time in the field as you can with as big a machine as you can. So not only is time you spend fixing your tractor yourself time you're not spending on your primary job, it's also working on a machine that's just monstrously huge. Delegating that work to a specialist wit…

Exactly! The old image of a guy on a Deere 4020 pulling an eight row implement is just unsustainable in today's agricultural system. Whether that system is sustainable is a different question.

Re: Alberta startup sells no-tech tractors for half price

#62

Post by post-it »

stackskipton wrote: post #48
Hasz wrote: post #20

I think this is a reaction to the incredibly locked down ecosystem that most of these mfgs are pushing. However, the tech exists for a reason and is not inherently bad, the issue is the lock-in, the lack of choice and interoperability. IMO, there is plenty of space for an OEM who can play nice with others, offer an open (and vibrant ecosystem), and keep users coming back by choice, not by lock-in.

OEM can change their mind at any moment and there is always going to be an MBA rubbing their hands together thinking about all the money that can be made. This needs to be solved at government level with right to repair laws and requirement for open standards instead of believing in magic of "free market".

Now is especially a good time for Canada to do it. Cory Doctorow had a fantastic CBC interview about this. Scrapping anti-tampering protections would harm anti-Canadian tech companies while also building rapport with American farmers who would be able to use Canadian software on their tractors.

Re: Alberta startup sells no-tech tractors for half price

#64

Post by greedo »

righthand wrote: post #46
9rx wrote: post #41

Earlier quoted context omitted.

What early demand are you seeing, exactly? The article does indicate that they plan to ramp up production in 2026, but no mention of actual sales. It is quite possible that they are increasing production thinking that they need to roll them out to dealer lots to gain any traction. In fact, their TractorHouse profile shows that they are still struggling to sell last year's models. If there was demand, why hasn't that…

They need to swing the pendulum back, the current problem is that there is now a whole generation about to take over from the previous and the new gen has never had to use a non-John Deere a tractor. If they could evangelize their product as the “smarter farmer that doesn’t need all that tech” then they might have success.

You should know that there are alternatives to green machines; Case, Massey Ferguson, Fendt etc.

Re: Alberta startup sells no-tech tractors for half price

#65

Post by post-it »

nickff wrote: post #58
stackskipton wrote: post #48

Earlier quoted context omitted.

OEM can change their mind at any moment and there is always going to be an MBA rubbing their hands together thinking about all the money that can be made. This needs to be solved at government level with right to repair laws and requirement for open standards instead of believing in magic of "free market".

Ever-more-restrictive government regulations are what allows these OEMs to ‘leverage’ their market power this way. I am not sure that a new regulation can solve it, as these sorts of mandates don’t seem to have worked in any other market.

You're right, the solution is getting rid of swathes of intellectual property legislation, not adding more.

Re: Alberta startup sells no-tech tractors for half price

#66

Post by narcraft »

stackskipton wrote: post #48
Hasz wrote: post #20

I think this is a reaction to the incredibly locked down ecosystem that most of these mfgs are pushing. However, the tech exists for a reason and is not inherently bad, the issue is the lock-in, the lack of choice and interoperability. IMO, there is plenty of space for an OEM who can play nice with others, offer an open (and vibrant ecosystem), and keep users coming back by choice, not by lock-in.

OEM can change their mind at any moment and there is always going to be an MBA rubbing their hands together thinking about all the money that can be made. This needs to be solved at government level with right to repair laws and requirement for open standards instead of believing in magic of "free market".

There's no magic necessary. TFA highlights the exact mechanism by which markets can fill a gap or need via entrepreneurship when incumbents fail to deliver what customers want. It's not guaranteed to happen or work in every case, but there's money to be made by giving people what they actually want.

Re: Alberta startup sells no-tech tractors for half price

#67

Post by jmward01 »

nickff wrote: post #58
stackskipton wrote: post #48

Earlier quoted context omitted.

OEM can change their mind at any moment and there is always going to be an MBA rubbing their hands together thinking about all the money that can be made. This needs to be solved at government level with right to repair laws and requirement for open standards instead of believing in magic of "free market".

Ever-more-restrictive government regulations are what allows these OEMs to ‘leverage’ their market power this way. I am not sure that a new regulation can solve it, as these sorts of mandates don’t seem to have worked in any other market.

The argument isn't 'more' regulations or 'less' regulations, it is the right regulations. The problem is that big companies slowly allow regulations that don't hurt them but do block competition by aggressively fighting regulations that help the startup (their competition) or help the consumer in ways that make them less money. It isn't hard to be evil and create regulatory capture. You don't actually have to be active in crafting regulation, just be active in blocking the right regulation. General statements that are 'against regulation' play into big companies making things worse.

Re: Alberta startup sells no-tech tractors for half price

#68

Post by estimator7292 »

nickff wrote: post #58
stackskipton wrote: post #48

Earlier quoted context omitted.

OEM can change their mind at any moment and there is always going to be an MBA rubbing their hands together thinking about all the money that can be made. This needs to be solved at government level with right to repair laws and requirement for open standards instead of believing in magic of "free market".

Ever-more-restrictive government regulations are what allows these OEMs to ‘leverage’ their market power this way. I am not sure that a new regulation can solve it, as these sorts of mandates don’t seem to have worked in any other market.

Remember that those regulations are written by the OEMs they benefit and whom bribe legislators to pass those regulations.

Any argument made without acknowledging this is purely in bad faith. The problem is not regulation that benefits OEMs. The problem is that you can simply purchase regulations that benefit you.

Re: Alberta startup sells no-tech tractors for half price

#70

Post by jcgrillo »

AlotOfReading wrote: post #47
sarchertech wrote: post #30

Earlier quoted context omitted.

That’s part of the issue. But packing a tractor (or car) with electronics and computers does make it inherently harder to work on—even if it’s not locked down.

You need electronics and computers for cost-effective compliance with emissions requirements. Emissions limits have been one of the most positive government policies in my lifetime, saving millions of QALYs. There's lots of other electronics in most modern vehicles, but the public manufacturer rationales for electronic lockdowns almost always point back to emissions concerns because they're so defensible. How do you…

> How do you separate them?

Mandate common interfaces and open hardware. I shouldn't have to buy a $10k dongle to sniff codes. I certainly shouldn't have to buy a different one for each manufacturer.

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