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Long Island Iced Tea Corp did this back in 2017 when they rebranded to "Long Blockchain Corp". Allbirds should've rebranded itself as AIbirds.
>Sneakernet is coming back.The cloud is expensive. The network is slow. Your feet are already trained. Why pay millions for GPUs when you can just walk the data to the next room? AIIbirds: making physical movement cool again
This is good news for AI. These kind of pivots just show what a revolutionary and world-changing technology this is. Invest now! This is the lowest AI stocks will ever be.
This is absolutely doomed but how funny would it be if 50 years from now people share trivia like "Hey did you know that Allbirds started as a shoe company?" the way people talk about Nintendo starting as a playing card company
Nintendo was a much more gradual product shift that makes sense in retrospect: playing cards -> tabletop games and toys -> video games.
Or another gradual example was Tandy Corporation, which went from making leather crafts -> general crafting/DIY to electronics crafting -> Radio Shack and Tandy computers. That one's funny because the original leather business was spun out and still exists.
But abruptly going from shoes to AI datacenters, or iced tea to blockchain, etc I really wonder if there's any non-scam precedent of that abrupt shift actually working for a major known brand?
Earlier quoted context omitted.
If you can somehow get your hands on a dozen NVL72 racks and duct tape them together in such a way to rent them out as a service, you can make your money back in less than 2 years at current demand pricing. $50M is more than enough to get this going.
I'm not sure how many companies would trust a failed shoe company to be responsible for their compute.
I have a pair of Allbirds, they're pretty comfy. I like them. What, ah, do they have to do with AI?
They were absolute trash for daily, lasted me only few months and stank like hell.