This is a serious question. What does IBM, in fact, do? I'm surprised they are still around and apparently relevant. Are they more or less a services and consulting company now?
Putting consumer grade (aka "commodity") hardware in a datacenter and running your infra on it is a bit of a meme, in the sense that it's not the only way of doing things. It was probably pioneered/popularized by Google but that's because writing great software was their "hammer", ie they framed every computing problem as a software problem. It was probably easier for them (= Jeff Dean) to take mediocre hardware and…
You actually need both, the point of the extremely resilient hardware is that it can act as the single source of truth when you need it - including perhaps hosting some web-based transactions that directly affect your single source of truth. (Calling this a "model" for web-based infrastructure in general would be misleading though: a credit card transaction on the web is not your ordinary website! The web is just an implementation technology here.) Everything else can be ephemeral open systems, which is orders-of-magnitude cheaper.