They pitch this as the panacea to fast fashion, but surely the solution to fast fashion is just to not buy and throw away so many clothes? I don't believe we buy cheap clothes because we can't find good quality clothes that last, but because we like owning lots of clothes and keeping up with trends. When my last laptop broke I was kind of happy. I thought "ooh now I can upgrade to a shiny new laptop guilt-free". I th…
I bought a 200 dollar jacket and it had holes in it within months, just from regular use. I have an old 3 dollar shirt I bought years ago and it's only now beginning to show wear. One problem this shows, is that as a consumer I have no idea what the hell is quality clothing. Clearly, expensive does not always mean high quality. And I'm not buying "brand" clothing either.
So I'm extremely happy with a Land's End quarter zip that I picked up recently, and I hope that's a well-made piece that will last a while, but overall I completely agree that mass-produced clothing is a market for lemons; no one can tell what the good stuff is, so it's all assumed to be garbage and priced accordingly.