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Dell admits consumers don't care about AI PCs

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Re: Dell admits consumers don't care about AI PCs

#61
post #56
post #27

They nailed it. Consumers don't care about AI, they care about functionality they can use, and care less if it uses AI or not. It's on the OS and apps to figure out the AI part. This is why even though people think Apple is far behind in AI, they are doing it at their own pace. The immediate hardware sales for them did not get impacted by lack of flashy AI announcements. They will slowly get there but they have time.…

The only thing Apple is behind on in the AI race is LLMs. They've been vastly ahead of everyone else with things like text OCR, image element recognition / extraction, microphone noise suppression, etc. iPhones have had these features 2-5 years before Android did.

Kind of a big "only" though. Siri is still shit and it's been 15 years since initial release.

Re: Dell admits consumers don't care about AI PCs

#62
post #35

Earlier quoted context omitted.

I think it's an excellent example to be honest. Most of the time whenever someone proposes some use case for a large language model that's not just being a chat bot, it's either a bad idea, or a decent idea that you'd do much better with something much less fancy (like this, where you'd obviously prefer some length threshold) than with a large language model. It's wild how often I've heard people say "we should have…

> It's wild how often I've heard people say "we should have an AI do X" when X is something that's very obviously either a terrible idea or best suited for traditional algorithms. Likewise when smartphones were new, everyone and their mother was certain that random niche thing that made no sense as an app would be a perfect app and that if they could just get someone to make the app they’d be rich. (And of course ide…

With Claude Code doing the implementing now, we'll have to see who gets which slice of pizza!

Re: Dell admits consumers don't care about AI PCs

#63
This should have been obvious to anyone paying any attention whatsoever, long before any one of these computers launched as a product. But we can't make decisions on product or marketing based on reality or market fit. No, we have to make decisions on the investor buzzword faith market.

Hence the large percentage of Youtube ads I saw being "with a Dell AI PC, powered by Intel..." here are some lies.

Re: Dell admits consumers don't care about AI PCs

#65
post #10

> It's not that Dell doesn't care about AI or AI PCs anymore, it's just that over the past year or so it's come to realise that the consumer doesn't. I wish every consumer product leader would figure this out.

People will want what LLMs can do they just don't want "AI". I think having it pervade products in a much more subtle way is the future though. For example, if you close a youtube browser tab with a comment half written it will pop up an `alert("You will lose your comment if you close this window")`. It does this if the comment is a 2 page essay or "asdfasdf". Ideally the alert would only happen if the comment seemed…

> you can imagine how a locally run LLM that was just part of the SDK/API developers could leverage would lead to better UI/UX

It’s already there for Apple developers: https://developer.apple.com/documentation/foundationmodels

I saw some presentations about it last year. It’s extremely easy to use.

Re: Dell admits consumers don't care about AI PCs

#66
post #2

Unfortunately, their common sense has been rewarded by the stock tanking 15% in the past month including 4% just today alone. Dell shows why companies don't dare talk poorly of AI, or even talk about AI in a negative way at all. It doesn't matter that it's correct, investors hate this and that's what a ton of companies are mainly focusing on.

Should have stayed private. Then they wouldn’t have to care what investors think.

Re: Dell admits consumers don't care about AI PCs

#67

Earlier quoted context omitted.

Anything but admitting that AI king is naked, here on HN...

What? No, this is a pretty relevant comment that is being directly caused by AI. Consumer PCs and hardware are going to be expensive in 2026 and AI is primarily to blame. You can find examples of CEOs talking about buying up hardware for AI without having a datacenter to run it in. This run on hardware will ultimately drive hardware prices up everywhere. The knock on effect is that hardware manufacturers are likely g…

See also, Crucial exiting the marketplace. That one hit me out of left field, since they've been my go-to for RAM for decades. Though I also see that as a little bit of what has been the story of American businesses: "It's too much trouble to make consumer products. Let's just make components or sell raw materials, or be middlemen instead. No one will notice."

Re: Dell admits consumers don't care about AI PCs

#68
post #59
post #27

They nailed it. Consumers don't care about AI, they care about functionality they can use, and care less if it uses AI or not. It's on the OS and apps to figure out the AI part. This is why even though people think Apple is far behind in AI, they are doing it at their own pace. The immediate hardware sales for them did not get impacted by lack of flashy AI announcements. They will slowly get there but they have time.…

All of the reporting about Apple being behind on AI is driving me insane and I hope that what Dell is doing is finally going to be the reversal of this pattern. The only thing that Apple is really behind on is shoving the word (word?) "AI" in your face at every moment when ML has been silently running in many parts of their platforms well before ChatGPT. Sure we can argue about Siri all day long and some of that is w…

Right! Also I don’t think Siri is that important to the overall user experience on the ecosystem. Sure it’s one of the most visible use cases but how many people really care about that? I don’t want to talk out loud to do tasks usually, it’s helpful in some specific scenarios but not the primary use case. The text counterpart of understanding user context on the phone is more important even in the context of llms, and that what plays into the success of their stack going forward
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