As much as I appreciate the tiny serif for lowercase L and numeral 1 to differentiate l I and 1, I am not the biggest fan of the capital I glyph without the horizontal serifs. It's my biggest design gripe with most sans-serif fonts as it makes it FRUSTRATINGLY difficult to differentiate when looking at words by themselves. Is that lota or Iota? Is that iodestone or lodestone? Both real examples where I fumbled readin…
I really enjoyed reading through [1] as it gives a lot of insight into what goes into making a font. However I wonder what incentives does IBM have for putting this much work into making it public, accessible and widely used. Wouldn't the ubiquity of the font make it less strong for their brand identity?
And somehow they did seem to capture a distinctive IBM vibe when designing it, whilst still making it general enough to be used by everyone else