Earlier quoted context omitted.
> Apple was famous for its anti-authoritarian "1984" ad Perhaps, but Apple’s corporate culture is (and has always been?) pretty command-and-control. > A few decades ago, tech, science and liberalism were bedfellows in the Bay Area. Digital Technology is a powerful tool to create uniformity (scale), force authority (control, predictability, sentiment shaping). Of course it can be used to fight against these, but digit…
The "1984" ad is from... well duh, 1984. Apple was a small startup in a niche industry back then - fighting against centralization and control by building "a bicycle for the mind" that would push useful computation to the "edge" where it can be controlled by the user.
Small startup in 1984? Apple IPOd in 1980 and had a market cap in 1984 of $1.6 billion, which is just under $5 billion in today’s dollars.