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2026 Apple introducing more ads to increase opportunity in search results

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Re: 2026 Apple introducing more ads to increase opportunity in search results

#61

Earlier quoted context omitted.

1. Their UIs were never beautiful or really good tbh. The iOS26 is the worst so far, and they really went too far this time. 2. They are no charity, they don't care for giving work to their designers. 3. They won't milk their userbase or long, friends and family are already abandoning their ecosystem due to v26's atrocious UI, I'll be doing so also. Adding more ads to the mix will just speed things up. I'm not sellin…

Presumably the person who wrote this comment is too young to have used Apple products prior to 2010?

They do have a point though, because you can't continue to use a phone made by Apple in 2010.

Re: 2026 Apple introducing more ads to increase opportunity in search results

#62
post #19

Only time I've ever been successfully phished was the App Store. I have an Android phone but I wanted to try the ChatGPT app on my iPad and naively clicked the first result, which was of course a scummy clone. I have since wised up and understand the App Store search results to be roughly torrent search levels of trustworthy. I guess the bar for user trust has now dropped enough across the board to sell more off with…

> torrent search levels of trustworthy

Proper torrent search sites have a comments section that you should check before downloading anything :)

Re: 2026 Apple introducing more ads to increase opportunity in search results

#63
post #58

I’m really not a fan of this direction for Apple. One of the differentiators between iOS and Google was a lack of ads, which make the experience feel more premium. Increasing ads, or having them at all, really erodes the user experience. Apple managed to become the most valuable company in the world without ads. Adding them after hitting that milestone feels either greedy or desperate, maybe a little of both. I know…

> One of the differentiators between iOS and Google was a lack of ads Newsflash: the first slot in an app store search is an ad that is not marked as such. Your extra $100 are already wasted. Here's a nice ad I ran into recently: https://imgur.com/a/sq1HFHK I was trying to install microsoft authenticator and the first "result"... I don't want to know what that is. If they add more ads at the top I suppose I'll have t…

I'm surprised that this wasn't brought up during trials as an argument against Apple's supposed "curated" walled-garden. There is a bunch of dangerous scammy junk on there.

Re: 2026 Apple introducing more ads to increase opportunity in search results

#64
post #19

Only time I've ever been successfully phished was the App Store. I have an Android phone but I wanted to try the ChatGPT app on my iPad and naively clicked the first result, which was of course a scummy clone. I have since wised up and understand the App Store search results to be roughly torrent search levels of trustworthy. I guess the bar for user trust has now dropped enough across the board to sell more off with…

30% curation tax doing a wonderful job.

Re: 2026 Apple introducing more ads to increase opportunity in search results

#65

I’m really not a fan of this direction for Apple. One of the differentiators between iOS and Google was a lack of ads, which make the experience feel more premium. Increasing ads, or having them at all, really erodes the user experience. Apple managed to become the most valuable company in the world without ads. Adding them after hitting that milestone feels either greedy or desperate, maybe a little of both. I know…

> I’d rather pay an extra $100 for the phone than have ads all over it. Yeah, not gonna happen, no ads means ownership of a device. That must be prohibited at all cost. Unless you are one of those pesky grapeneos users that block ads but they'll soon be excluded from any public discourse by eID enforcement. You vill watch tze Ads and you vill eat tze bugs.

This. If you pay them $100 for no ads, they'll just come back next quarter to ask for another $100, unless you actually own your device, i.e. are able to modify its software to actually enforce your rights.

Re: 2026 Apple introducing more ads to increase opportunity in search results

#66
post #7

I’m really not a fan of this direction for Apple. One of the differentiators between iOS and Google was a lack of ads, which make the experience feel more premium. Increasing ads, or having them at all, really erodes the user experience. Apple managed to become the most valuable company in the world without ads. Adding them after hitting that milestone feels either greedy or desperate, maybe a little of both. I know…

> I’d rather pay an extra $100 for the phone than have ads all over it. In all likelihood, we will pay an extra $100 AND have ads.

If that happens then people will just switch to the less premium, fully ad supported platform, Android, because the platform have just become commodities.

It might increase profits in the short term but it will hammer the brand.

Re: 2026 Apple introducing more ads to increase opportunity in search results

#67
post #18

Earlier quoted context omitted.

Apple hasn’t been much of an innovator for decades. They take an idea that’s already been worked out (like MP3 players) and then just out-execute the competition. It is possible they won’t pull it off for “AI,” of course. But we won’t know until when somebody finds a profitable consumer-facing application for these models.

They innovate in design and user experience. I wouldn’t have expected Apple to introduce the first AI, for example. I definitely would have expected them to wrap it better than anyone and boy was I wrong about that. But their innovative design tends to be in hardware and supply chains.

It’s still early. The model for AI that will seem as if it was inevitable in 10 years is likely something we haven’t seen yet. There are a ton of chatbots and they are all in the App Store. Apple brings nothing to the table by doing another chatbot, and their users can still use all of them. I don’t see why everyone seems to harp on that so much.

Where Apple can do something useful is using AI to integrate solutions to real world stuff throughout the OS. These features are rarely flashy, but they become an indispensable part of people’s daily workflow.

Current LLMs also seem to have a much higher tolerance for hallucinations than Apple does. I’d rather wait for something good and reliable than have them rush out a copy-cat chatbot that lies to me. People are much more forgiving with OpenAI than they’d be with Apple.

Re: 2026 Apple introducing more ads to increase opportunity in search results

#68
post #8

Earlier quoted context omitted.

Enshittification is Inevitable.

> Enshittification is Inevitable. Only under our current cultural and economic assumptions.

> Only under our current cultural and economic assumptions.

I think we shouldn't hope those changes, that could lead to interesting times.

Re: 2026 Apple introducing more ads to increase opportunity in search results

#69
post #50

I’m really not a fan of this direction for Apple. One of the differentiators between iOS and Google was a lack of ads, which make the experience feel more premium. Increasing ads, or having them at all, really erodes the user experience. Apple managed to become the most valuable company in the world without ads. Adding them after hitting that milestone feels either greedy or desperate, maybe a little of both. I know…

Ads is just a tool, I hope Apple does it right for UX, as it is planning to do w/ Maps

A bicycle... no, a hamburger for the mind.

Re: 2026 Apple introducing more ads to increase opportunity in search results

#70
post #32

I’m really not a fan of this direction for Apple. One of the differentiators between iOS and Google was a lack of ads, which make the experience feel more premium. Increasing ads, or having them at all, really erodes the user experience. Apple managed to become the most valuable company in the world without ads. Adding them after hitting that milestone feels either greedy or desperate, maybe a little of both. I know…

I hate to break it to you, but it's been like this for YEARS now. The frog has been boiled. Line must go up and the market is saturated. I watched an "Android user switched to iOS" YouTube video recently and it's interesting how much you don't see when you haven't been removed from an environment. This Android user was shocked at how much iOS advertises to you, which is not intuitively what any of us would think an A…

As an Android user, it really is depressing to see screenshots of how clean the Android Market used to be. Nowadays even when I search an app name verbatim it's a crapshoot if I'll actually find it
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