Hacker News Board Hacker News, browsed like a classic message board
Live data from Hacker News

Leak confirms OpenAI is preparing ads on ChatGPT for public roll out

bleepingcomputer.com

Post reply on HN
Print view View original

61–70 of 763 posts

Re: Leak confirms OpenAI is preparing ads on ChatGPT for public roll out

#61

Post by the_real_cher »

aurareturn wrote: post #14

- ~1 billion users in just 3 years - Extremely personal data on users - Novel way of introducing and learning more about sponsored products - Strong branding for non-techie people (most normal people don't know what Claude or Gemini are) - An app that is getting more and more addictive/indispensable I think OpenAI is going to kill it in ads eventually. This is why Meta and Google went all in on AI. Their lucrative di…

People talk about LLMs and chatGPT in the same breath.

Just like how people used to say 'google it'

They now say 'look it up on chatGPT'.

They have the cultural mind share which is more important than anything.

Re: Leak confirms OpenAI is preparing ads on ChatGPT for public roll out

#62

Post by bentcorner »

mpalmer wrote: post #48
mikaeluman wrote: post #46

It was unavoidable and inevitable. Still it saddens me that we will be sitting here in a years time and discuss our experiences of being fed ads served as "objective information". Today if I ask: "should I buy a store product or just use raw material X?" , gpt and others will gladly say you might as well just use the raw product. Pretty sure that will change very quickly.

The metered APIs aren't going anywhere... one hopes

While that's true even today there really isn't a product that wraps that API that is as simple to use as any of the major chat applications.

I've used OpenUI and it's fine but it's incredibly fiddly to configure and web integration is almost nonexistent (this was as of a few months ago so maybe it's better today).

Re: Leak confirms OpenAI is preparing ads on ChatGPT for public roll out

#63

Post by mcny »

fweimer wrote: post #53
Andrex wrote: post #27

Earlier quoted context omitted.

Spinning up an all-new ad network is pretty tough. I would think OpenAI would need to beat Meta/Google on basics like CPM in order for the network effects to make it desirable for ad vendors over Meta/Google. Ad budgets are fixed and zero-sum and vendors (in my head, I don't know) would prefer to spend their money on the best network giving the best results. I don't know if ads in LLM chats can get there.

I thought that most advertisers go through middlemen and do not do business with the ad networks directly? So you only have to make it attractive for the middlemen (of which there are fewer), and that shouldn't be a problem for anything AI-related. Furthermore, anyone offering some sort of assisted browsing service is automatically in the ad business, regardless what they do with affiliate links in generated page sum…

Oh yeah and on top of that these companies like WPP hate the fact that Google and Facebook refuse to share more information with them. They can't wait to jump ship.

Re: Leak confirms OpenAI is preparing ads on ChatGPT for public roll out

#64

Post by netsharc »

darkamaul wrote: post #55

Hoping this pushes a new generation of adblockers, but I'm skeptical it'll stay a fair fight. The next wave of ads will likely be far subtler than today's web ads - more integrated into content, harder to detect, and easier to normalize.

Maybe it's just my pessimism, but why am I imagining the ads given by LLM will make them turn to be like they're salespeople trying to meet their sales quotas?

"ChatGPT, my cat is coughing and not eating, what can I do?"

"One consideration is air quality in the cat's environment. You should take your cat to an island holiday, for example to St. Barts. Jet2 is offering a package holiday for next week if you book now"

Re: Leak confirms OpenAI is preparing ads on ChatGPT for public roll out

#65

Post by ronbenton »

At one point there was probably a notion that upselling better models would work, and I’m sure to some small extent it has. But to the general public the goodness of the model is too nuanced I’m guessing. And it’s not like OpenAI can offer a “bad” base model or it would be a reputation hit

Re: Leak confirms OpenAI is preparing ads on ChatGPT for public roll out

#68

Post by mrweasel »

bpt3 wrote: post #23

Serving ads is a great business when your related expenses are low. I'm not sure how it'll work out when your computing expenses are much higher. It certainly won't make them profitable using traditional models.

I might be completely wrong, but I doubt that OpenAI can sell enough ad space to cover their cost. Maybe their clicks will be more valuable and that will help.

Still I see this as a pretty desperate act. Google and Meta also makes their living of ads, but they've cranked that nob so hard, to please the shareholders, that their product is now suffering. If OpenAI does the same, they could easily crash as fast as they've grown. Complete boom and bust cycle in less than a decade.

Re: Leak confirms OpenAI is preparing ads on ChatGPT for public roll out

#69

Post by jsheard »

01284a7e wrote: post #12

Free, and open source models. Now and forever.

The problem is that training a free and open source model costs just as much as training a closed one, but has even fewer potential avenues for recouping that investment. The money still has to come from somewhere.

I'm not sure if open weights are immune to being compromised by ads anyway, they can't serve pay-per-impression ads on the output side, but there's nothing stopping the creator from accepting funding in exchange for biasing the training one way or another.

Coming soon: Foobar-600B, a new SOTA open weight model kindly sponsored by Coca Cola, Exxon Mobil and the Heritage Foundation. Please pay no attention to the men behind the curtain.

Re: Leak confirms OpenAI is preparing ads on ChatGPT for public roll out

#70

Post by nerdponx »

lenkite wrote: post #57
aurareturn wrote: post #14

- ~1 billion users in just 3 years - Extremely personal data on users - Novel way of introducing and learning more about sponsored products - Strong branding for non-techie people (most normal people don't know what Claude or Gemini are) - An app that is getting more and more addictive/indispensable I think OpenAI is going to kill it in ads eventually. This is why Meta and Google went all in on AI. Their lucrative di…

Only a short matter of time before agentic tools start serving ads too - paying user or not. You want to refactor your codebase ? No issue - taking 30 seconds - please view this ad meanwhile.

Extra convenient because people are already used to these things taking several seconds to respond.
Post reply on HN