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Stop Pagination Now

slate.com

61–70 of 92 posts

Re: Stop Pagination Now

#61

Earlier quoted context omitted.

Agree completely with font size and column-width critiques, both of which are addressed in an upcoming redesign. And, for that matter, I've always had issue with Slate's UX and design choices. >The fact is that editors simply don't believe there is special expertise here. I agree that UX and design are often neglected when traditional publishers work in digital mediums. But I find it odd that you can appreciate the e…

not the editorial and reporting experience that leads to good copy Writing, content strategy, curation, copywriting, etc are obviously all important skills. However, being an editor does not remotely qualify someone to run a multimillion dollar business, design software, dictate engineering decisions, etc. Unfortunately, the industry is structured such that they are doing exactly that. Is it any surprise that slate's…

Not to be too off-topic, but with a slight modification:

> However, being an [insert pre-digital mgr/executive]* does not remotely qualify someone to run a multimillion dollar business, design software, dictate engineering decisions, etc. Unfortunately, the industry is structured such that they are doing exactly that.

This is everywhere, I think. I've experienced first-hand the same problems in non-publishing industries where companies who rely on the web to do business are staffed with people who hardly understand the web making technical and software decisions, overriding software engineers and programmers making suggestions that are in opposition to the random thoughts in their heads. This is where the trump card of being higher up the ladder is played, and typically with detrimental results of varying degrees.

It's a serious problem in any business when web & technology decisions are still being made by people who don't understand the web & technology, and can't build it themselves.

Outside of the software industry, most businesses I've run across think being able to open a web browser or being in a mgmt/exec-level position qualifies them to actually make good software decisions.

* By pre-digital I mean old businesses that have moved to the web for various things, but are staffed by people who don't build software making key software decisions [e.g., electrical engineers, marketing execs, etc. making decisions on platforms, languages, and implementations while ignoring the advice of actual developers].

Re: Stop Pagination Now

#62
post #38
post #10

>"Pagination persists because splitting a single-page article into two pages can, in theory, yield twice as many opportunities to display ads—though in practice it doesn’t because lots of readers never bother to click past the first page." As much as I hate it and would love to think that pagination is just a publication pipedream, it's not. Some online publications have spent (and will spend if they're interested in…

Well, it's optimized to make the amount of money short term . This kind of testing doesn't tell you what the reader thinks of your site, which is kind-of the OP point. The user might click through to all the pages, but obtain a general disdain for your site. Not saying that pagination enough to make users hate a site, but for me, personally, it doesn't exactly help.

Good point.

If I'm simply tolerating some aspect of a site, it means that as soon as an alternate source of or means for accessing the for the same content shows up - I'll leave and never look back.

Re: Stop Pagination Now

#63

While I hate pagination, the mortal sin of click harvesting is the "slideshow." Nothing gets my blood boiling like a Top 100 list embedded in a clickthrough slideshow. For regular articles, I use the Autopager extension for Firefox.

+1 for Autopager. I love it.

Re: Stop Pagination Now

#64
post #38
post #10

>"Pagination persists because splitting a single-page article into two pages can, in theory, yield twice as many opportunities to display ads—though in practice it doesn’t because lots of readers never bother to click past the first page." As much as I hate it and would love to think that pagination is just a publication pipedream, it's not. Some online publications have spent (and will spend if they're interested in…

Well, it's optimized to make the amount of money short term . This kind of testing doesn't tell you what the reader thinks of your site, which is kind-of the OP point. The user might click through to all the pages, but obtain a general disdain for your site. Not saying that pagination enough to make users hate a site, but for me, personally, it doesn't exactly help.

I hate split articles too, but I believe this way of thinking is common mostly among tech-savvy people. People that don't know technology don't get annoyed by it or, if they do, just assume that this is how the technology works. Since online news are created for the vast majority of readers that are not part of our demographics, they will make more money by just splitting the articles anyway.

Re: Stop Pagination Now

#65
If a paginated article I visit doesn't have a "View All" button I typically leave. Very rarely are paginated articles so intensely interesting that I suffer through a slideshow.

Re: Stop Pagination Now

#68
post #10

>"Pagination persists because splitting a single-page article into two pages can, in theory, yield twice as many opportunities to display ads—though in practice it doesn’t because lots of readers never bother to click past the first page." As much as I hate it and would love to think that pagination is just a publication pipedream, it's not. Some online publications have spent (and will spend if they're interested in…

>there are copycats that don't do the testing, don't optimize for their niche of readers, and are probably losing both money and readers because of it. I think this is much more common than sophisticated A/B testing. At our publication, we were able to make the business case that the added pageviews from pagination didn't make much of an impact on the bottom-line. Because we generally run out of premium ad inventory…

Does this mean that your publication, you decided not to go for pagination?

Re: Stop Pagination Now

#69
Yet again I need to say that I'd happily pay a reasonable amount to avoid ads and get a better layout.

"Free" isn't really free when I'm paying for a bunch of stuff to be downloaded that I neither want nor need. And putting myself at risk from unscrupulous or incompetent ad networks.

Re: Stop Pagination Now

#70
post #67

Good thing this article was paginated. I didn't really bother reading it once I saw that. Hypocritical journalism isn't worth reading.

The second page consists of only this:

> P.S. Of course I didn’t divorce my wife just because she likes multipage articles. I divorced her because she types two spaces after a period. (Not really.)

Don't know what's that about though..

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