Earlier quoted context omitted.
> I'm not going to pay $5/month for every blog that I occasionally read Would you pay per view? Most people (me included) would probably hesitate to say yes, because we’re used to not paying for that. But what if it meant that ad based model is gone and everything you buy is cheaper because the price does not include the cost of running ads?
> what if ... everything you buy is cheaper because the price does not include the cost of running ads? Except in practice we see the opposite. There's something interesting going on with companies when they want to get paid directly versus by ads: they demand 3x - 4x or more for subscriptions or pay per view versus what they make from ads. Easiest place to see this is ad supported non-linear TV in the years you coul…
The only companies that we directly allow to do this are schools, but having a premium version lets you approximate this.