Hacker News Board Hacker News, browsed like a classic message board
Live data from Hacker News

Using Generative AI in Content Production

partnerhelp.netflixstudios.com

Post reply on HN
Print view View original

61–70 of 155 posts

Re: Using Generative AI in Content Production

#61

Post by p1necone »

retrochameleon wrote: post #60
p1necone wrote: post #43

Earlier quoted context omitted.

The Call of Duty series makes me so sad. I remember when cod 4 came out it felt like a genuinely groundbreaking and innovative thing and I was so pumped to see what IW did next. And then Activision took all of that talent that was genuinely exploring new ground in game development and stuck them in the yearly rerelease of the same damn game mill until everyone got burnt out and left.

For the record, Arc Raiders (just released) makes me feel like I'm back playing MW2 in the golden days. Just in the sense of playing an awesome game and riding the wave of popularity with everyone else.

Thanks, I'd heard whispers but hadn't jumped in yet. I will need to check this out.

(platinum rating on protondb too woohoo)

Re: Using Generative AI in Content Production

#62

Post by p1necone »

AmbroseBierce wrote: post #55
p1necone wrote: post #43

Earlier quoted context omitted.

The Call of Duty series makes me so sad. I remember when cod 4 came out it felt like a genuinely groundbreaking and innovative thing and I was so pumped to see what IW did next. And then Activision took all of that talent that was genuinely exploring new ground in game development and stuck them in the yearly rerelease of the same damn game mill until everyone got burnt out and left.

Not me, the mix of parkour with multiplayer shooting with beautiful highly detailed maps it's something I like a lot, nothing even compares in that regard, I know the game is a shameless skin store but I do appreciate the former, although I also hate how small a lot of maps are, glances at Nuketown

They stole all the parkour stuff from Titanfall, which was made by the original IW founders when they left and founded Respawn ;)

(I use "stole" in a non derogatory way here - 90% of good game design is cribbing together stuff that worked elsewhere in a slightly new form)

Re: Using Generative AI in Content Production

#63

Post by AmbroseBierce »

p1necone wrote: post #62
AmbroseBierce wrote: post #55

Earlier quoted context omitted.

Not me, the mix of parkour with multiplayer shooting with beautiful highly detailed maps it's something I like a lot, nothing even compares in that regard, I know the game is a shameless skin store but I do appreciate the former, although I also hate how small a lot of maps are, glances at Nuketown

They stole all the parkour stuff from Titanfall, which was made by the original IW founders when they left and founded Respawn ;) (I use "stole" in a non derogatory way here - 90% of good game design is cribbing together stuff that worked elsewhere in a slightly new form)

Totally, Titanfall 2 is one of my favorite games ever, but by the time I discovered the multiplayer was pretty much dead, no players and no recent updates.

Re: Using Generative AI in Content Production

#64

Post by joegibbs »

barbazoo wrote: post #3

> Using unowned training data (e.g., celebrity faces, copyrighted art) How would one ever know that the GenAI output is not influenced or based on copyrighted content.

I think it would be very, very difficult - almost impossible - to create a dataset to train an image generator that doesn't contain any copyrighted material that you don't have the rights to. There's the obvious stuff like Mickey Mouse or Superman, you just run some other tool over it to filter them out, but there are so many ridiculous things that can be copyrighted (depictions of buildings, tattoos), things like crowd shots, pictures of cities that have ads in the background, that I don't know how you could do it. I'm sure even Adobe's stock library would have a lot of violations like that.

Re: Using Generative AI in Content Production

#65

Post by seizethecheese »

hexage1814 wrote: post #11

>GenAI is not used to replace or generate new talent performances This is 100% a lie. Studios will use this to replace humans. In fact, the idea is for the technology – AI in general – to be so good you don't need humans anywhere in the pipeline. Like, the best thing a human could produce would only be as good as the average output of their model, except the model would be far cheaper and faster. And... that's okay,…

You’re saying their statement about what is happening is a lie because of what you predict will happen…

Re: Using Generative AI in Content Production

#66

Post by emp17344 »

cortesoft wrote: post #51
captainkrtek wrote: post #38

This reads like a reasonable policy. More broadly speaking re: AI content: Sure, boomers scrolling facebook will continue to enjoy their AI slop baby and animal videos, but I think the fact that the term "AI slop" has become so commonplace reflects a bias (generally) against AI-generated content. Each time I scroll LinkedIn and I see some obviously AI produced images, with garbled text, etc. it immediately turns me o…

> but I think the fact that the term "AI slop" has become so commonplace reflects a bias (generally) against AI-generated content. Is that just because we are at the very beginning stages of the technology, though? It is just going to keep getting better, will the bias against AI generated content remain? I know people like to talk as if AI will always have the quality issues it has now, but I wouldn't count on that.

Is it going to get better? Because people have been saying that for years now, and while AI output is somewhat improved, many of the issues with it have not changed.

Re: Using Generative AI in Content Production

#67

Post by emp17344 »

hexage1814 wrote: post #47
eszed wrote: post #42

Earlier quoted context omitted.

I think you're right, in general - certainly AI will replace background actors, though that's already been happening for years without AI generation. I'm also pretty sure that if/when AI can generate whole films, then that'll happen, too. However, this statement is a hell of a lot better than I expected to see, and suggests to me that the actors' strike a few years ago was necessary and successful. It may, as you say…

I would somewhat disagree with this statement being a sign the strike was a success because, like, AI is not at the point of generating a whole movie in human quality today, so Netflix issuing this statement like this now, in November 2025, costs them literally nothing, and feels more like a consolation prize: "Here, take this statement, so you guys can pretend the strike achieved anything." When AI gets good enough,…

There’s no guarantee AI will get good enough to replace anyone. We’ve pretty much run out of training data at this point. I’m a little annoyed that people speak about future progress like it’s an inevitability.

Re: Using Generative AI in Content Production

#68

Post by efskap »

grugagag wrote: post #52
legitster wrote: post #49

I know that people get very up in arms about AI in creative industries - but I feel like people don't necessarily understand that even in creative industries there is a LOT of monotonous, exploitative grunt work. For every person who gets to make creative decision, there are hundreds upon hundreds of people whose sole purpose is slavish adherence to those decisions. Miyazaki gets to design his beautiful characters -…

> For every person who gets to make creative decision, there are hundreds upon hundreds of people whose sole purpose is slavish adherence to those decisions. Yes but at least those decisions come from some or one person not just an algorirhm

As a software engineer you still make the hard decisions and let claude type them out for you. Isn't it similar?

Re: Using Generative AI in Content Production

#69

Post by zer00eyz »

captainkrtek wrote: post #45
zer00eyz wrote: post #41

Earlier quoted context omitted.

The problem with AI slop isnt the AI part. It's that not every one has the talent to produce something of quality. If you give a professional passionate chef, the same ingredients for a full meal, as your average home cook the results will NOT be the same by a far stretch. Much of "AI slop" is to content what Macdonald's is to food. Its technically edible but not high quality

That’s an interesting way to put it, which asks the bigger question of (perhaps?): Do we want a society where everyone can masquerade as an “artist”, flooding society with low-quality content using AI trained on the work product of actual artists? The people doing as such do not have the talent they desire, nor did they do anything to upskill themselves. Its a short cut to an illusion of competency.

> Do we want a society where everyone can masquerade as an “artist”, flooding society with low-quality content using AI trained on the work product of actual artists?

Change the statement to: Do we want a society where everyone can masquerade as an “photographer”, flooding society with low-quality photos using cell phones, never having to learn to develop film, or use focus, or understand lenses...

Do we want a society where everyone can masquerade as an “painter”, flooding society with low-quality paintings because acrylics are cheap, the old masters made their own paint after all...

Why does it matter how it was created? It wasn't Bob Ross's "Joy of Making Incredible Art", it was simply the "Joy of Painting".

And people do enjoy content that, for lack of a better word, is disposable. Look at the "short dramas" or "vertical dramas" industry that is making money hand over fist. The content isnt high brow, but people enjoy it all the same.

> AI trained on the work product of actual artists?

Should we teach people how to play guitar without using the songs of other artists? Should those artists be compensated for inspiring others?

Some of this is an artifact of our ability to sell reproductions (and I would argue that the economics were all around distribution).

There is a long (possibly decades) conversation that were going to have on this topic.

Re: Using Generative AI in Content Production

#70

Post by tehnub »

legitster wrote: post #49

I know that people get very up in arms about AI in creative industries - but I feel like people don't necessarily understand that even in creative industries there is a LOT of monotonous, exploitative grunt work. For every person who gets to make creative decision, there are hundreds upon hundreds of people whose sole purpose is slavish adherence to those decisions. Miyazaki gets to design his beautiful characters -…

>For every person who gets to make creative decision, there are hundreds upon hundreds of people whose sole purpose is slavish adherence to those decisions. Miyazaki gets to design his beautiful characters - but the task of getting those characters to screen must be carried out by massive team of illustrators for whom "creative liberty" is a liability to their career.

This is vastly oversimplifying and is misleading. Key animators have a highly creative role. The small decisions in the movements, the timings, the shapes, even scene layouts (Miyazaki didn't draw every layout in The Boy and the Heron), are creative decisions that Miyazaki handpicked his staff on the basis of. Miyazaki conceived of the opening scene [0] in that film with Shinya Ohira as the animator in mind [1]. Even in his early films, when he was known to exert more control, animator Yoshinori Kanada's signature style is evident in the movements and effects [2].

[0]: https://www.sakugabooru.com/post/show/260429

[1]: https://fullfrontal.moe/takeshi-honda-the-boy-and-the-heron-...

[2]: Search for "Kanada animated many sequences of the movie, but let’s just focus on the most famous one, the air battle scene." in https://animetudes.com/2021/05/15/directing-kanada/

Post reply on HN