Complacency - particularly a sense of you being on top in the natural order of things - will kill you, one way or another. No empire has ever survived it from the Romans to, the British empire to, well, I guess Boeing. Business textbooks are rammed with stories of complacency gutting market-dominating corporates (IBM, Kodak, Xerox), and the big reckoning seems to be coming for the likes of Boeing, GM, Ford, and many…
> The interesting thing for me about this particular tale is the commercial genesis of Airbus and the incentives of the management team have led it to catch up despite Boeing have a 20-year head start. But Boeing introduced several new planes during these 20 years. If anything, they abandoned the idea of a new design and introduced 737 MAX as a response to the competition - A320neo.
Most of Boeing's Ls seem to have come from quality issues, and that seems to come downstream to cutting spending on engineering, testing and in general overall technical ecosystem.
There is no point in making 20 or even 200 new planes, if you don't make them well.
“People think focus means saying yes to the thing you've got to focus on. But that's not what it means at all. It means saying no to the hundred other good ideas that there are. You have to pick carefully. I'm actually as proud of the things we haven't done as the things I have done. Innovation is saying no to 1,000 things.” - Steve Jobs