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The Cheapest Generation

theatlantic.com

61–70 of 213 posts

Re: The Cheapest Generation

#61
I wish they had sliced and diced the data more. How do these generalizations hold up among:

- Millennials with children

- Millennials living in rural areas vs those in the cities

- Millennials with college educations

- Nonwhite Millennials

Re: The Cheapest Generation

#62

I'm sure it has nothing to do with the fact that 78 hours of minimum wage work could pay the rent in 1980, compared to 109 hours in 2010 [1], along with the other associated cost-of-living increases over the last three decades that have come without comparable increases in wages. I doubt that most people who felt financially secure and could afford a new car wouldn't want to own a new car. Nobody really enjoys drivin…

I can attest to that, I live in the UK, public transport in the north is okay but far from optimal.

I wish I could afford my own transport, but my low paying tech job (I'm a 4 year self taught junior developer at a small web development company) can barely pay my rent, let alone afford the ridiculous amounts of money I would have to pay for car insurance (I think I was quoted around £2,100), my driving lessons and a car mean that, for the next few years at least, it won't be possible.

Which is a shame, considering that I have to pay 1/6 of my monthly wages in monthly bus tickets anyway.

Re: The Cheapest Generation

#63
I found the analysis of the importance of smartphones over vehicles to be very interesting.

I pay $150 month for my family talk, text, and data plan, plus another $50 for high speed internet into my house. The payment on my car is $207 a month (own, not lease).

I probably spend another $2k-$4k a year on other piece of technology, while doing the bare minimum to keep my car running.

And I live in the suburbs in the midwest. I bet HNers in cities have a much stronger bias towards personal technology than personal transportation.

Re: The Cheapest Generation

#64
post #27
post #15

Earlier quoted context omitted.

> younger generations don't see a house or a car as a symbol of status or wealth, merely as something to be used, as a necessity And then there are fixies - impractical bikes that cost 700 euro simply because they are cool. Whereas you can get a practical bike for less than 200 euro. Maybe it is that we are cheap, so those things that cost beyond a certain threshold (like cars and housing) just need to work, whereas…

> Bikes Fixies aren't really popular beyond the hipster demographic; while there are a lot of bikes that cost >$500 dollars, they're generally bought by serious bikers for whom the value proposition is more than worth it. > iPhone The only thing exorbitant to me about the iPhone is the data plan, because of how often I'm in the range of WiFi. I'd argue having a personal GPS, email client, information lookup, etc. etc…

> Sunglasses, unfortunately, are in a stranglehold market.

Most of the sunglass brands that people know, and the stores they buy them from, are owned by a single company:

http://online.wsj.com/article/SB1000142405274870451890457536...

Re: The Cheapest Generation

#65

I'm fairly sure the reason 21-30 year olds aren't buying houses and cars in droves isn't because they are "quirky eco-conscious individuals" that your marketing "isn't speaking to"... I'm pretty sure its mostly because: 1: Many of them don't have jobs (or have low-paying jobs) because of the economy. 2: Many of them watched their parents drown in debt from houses and cars they bought but couldn't really afford 3: Stu…

#3 is underappreciated. We have a generation that's going to be slaving away for years to pay off large student loan debts that are at high interest rates compared to a mortgage. Naturally they're going to be averse to wasting money on an overpriced car when they could be paying a student loan instead, which has a guaranteed rate of return of 5-10% (depending on the terms of the loan), tax-free.

Definitely that, but also the skyrocketing costs of a college education. The days of paying your way through school by working summers and weekends are over. Either you are lucky enough to have parents pay for your school, or you are coming out of school with debt the size of some people's mortgages. There goes your ability to buy a house or car...

Then factor in that for many folks, they spent that money on that education and graduated to find out the only place that would/could hire them was the local coffee shop for 20 hours a week, and there is no amount of marketing in the world that is going to convince that person to buy a $30,000 car.

Re: The Cheapest Generation

#66
I don't think the article puts enough emphasis on gas prices driving car sales. When I first started driving in 1999-2000, gas prices were under $2.00 USD. When I fill up at lunch today, it'll be around $3.89.

Re: The Cheapest Generation

#67
post #12

Earlier quoted context omitted.

> The only real threat from lasting attitude change, is that perhaps millenials will vote for more transit projects and subsidies over more car/road projects and subsidies and thus make it more feasible in more areas to not own cars. We can only hope.

The trend for mass transit is to remove options from travelers, thus making itself less useful to us. As such, it's hardly worth funding. [1] That's not to say that it must be inherently so. Just that, so long as these projects are typical government projects that are expected to go over-budget and over-deadline with no repercussions, they will be used as a tool for political favors and cronyism, at our expense. [1]…

Of course, the die was cast in the 40s, 50s, and 60s for the automobile. It's impossible to build effective mass transit to serve a low density population. But the argument should not be whether or not to build ineffective mass transit layered on top of low density sprawling metro areas, but instead about what are our nation's transit and residential goals in the long term, like next sixty years -- because you eventually have to fix the mess we've made.

Re: The Cheapest Generation

#68
post #58

In the age of smart phones, the car has ceased being a vital communication tool for young people. There's no need to drive to the mall to see if Paul is there hanging out. A text will let me know that he's at Joel's party instead. Another text and Steve will swing by in his car. The housing situation is another matter. There's a glut. Credit is tight. Jobs are scarce. And housing prices are going down. Millenials are…

You're right about smart phones, but I'm not so sure about housing. Credit is ridiculously cheap, and housing everywhere is on sale. If you have a job, why wouldn't you buy as much house as you can afford?

Because the stability of work at present means it's not practical to do so. I could lose my job at any moment - and if I've bought a house, I'm stuck in the same city, looking for a limited amount of work.

I rent at present, it's not ideal, but it means that I'm not tied to a certain geographic region - if I need to move, it's a hassle, but I don't have a house on a 25-year mortgage that I'm stuck trying to sell in a terrible market, I can just say to the landlord - right, I'm offski, here's the keys, bye.

Re: The Cheapest Generation

#69

In 1985 the average age of a car on the road was about 6 years. In 2012, the average age is over 11 years. This has a number of obvious implications on new-car purchasing behavior of young people: 1. It's much easier to buy a used car now since they have more years of service in them. 2. Getting a hand-me-down from a relative is possible. 3. Culturally, getting a new car is much more rare so there is less pressure to…

I would add that used cars are increasingly more reliable and easier to vet. There are also more resources available to help identify lemons as well.

Re: The Cheapest Generation

#70
> the share of young people getting their first mortgage between 2009 and 2011 is half what it was just 10 years ago

I would like to explain to the author, very slowly and carefully, that something happened in 2008 which made banks a bit more wary of lending to people they would call "subprime." I tried to get a mortgage this spring and failed, even with a good income and 35% down payment.

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