> But there is also the realisation that a customer who uses BNPL today, won't be coming back next month when they are paying off their loan.
I don’t think that’s a good argument. For shops and customers that utilize BNPL you are not typically making routine purchases at the shop anyway because the minimums are $50 or more (merchants can negotiate those terms with the provider) but the base tends to be around $50.
If you buy a bicycle using BNPL you’re not like coming back to the shop the next month and buying a new bike again.
BNPL increases sales and merchants really like using it which is why they are signing up for it more and more. Basically the increase in cost is worth it to increase sales.
There may be some bad social dynamics, taking out loans, etc. but generally both merchants and customers like using those products which is why they use them.