Earlier quoted context omitted.
It’s more like a continuous eye roll since 2002 when he released _A New Kind of Science_. I spent around 15 years working on stochastic lattice models. They can be amazing. They can also fail to capture the essence of the problem. Same with cellular automata. They’re definitely not _new_. They weren’t new in 2002. I’ve always viewed Conway’s game of life as an interesting deterministic variant of an Ising model, and…
Not to weigh against Wolfram one last time, but he's (finally?) renamed Mathematica just "Wolfram". Why he would toss out years of brand-related goodwill is beyond me.
I suspect that Wolfram is the bigger name ever since Wolfram Alpha has been a thing. I'm sure way more people interact with that than Mathematica. Besides, as far as I can tell, it's still named and marketed as Wolfram Mathematica, not really sure where you got the idea it was renamed.