Am I reading this wrong or does it seem like the majority of these are for Harris/Democrats?
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So why did Bezos and Soon-Shiong just decide, out of a clear blue sky, to order their newspapers to withhold endorsements?
All political ads running on Google in the US
61–70 of 354 posts
Re: All political ads running on Google in the US
#62Interesting to compare the top ads when sorting "Amount spent: high to low" and "Number of times shown: high to low". Political ads from 4 years ago appear to have been shown many more times for much less cost. This year's ads seem considerably more expensive while also reaching a smaller audience.
More targeted, perhaps. “Meh, whoever” has always been cheaper per view than targeted.
I think you're right. I've been comparing these two directly:
2020: https://adstransparency.google.com/advertiser/AR123656109299...
2024: https://adstransparency.google.com/advertiser/AR104621681140...
Looks like it's primarily the "location" demographic that is actually different. Neither ad excludes any demographics for Age or Gender but the 2024 includes specific locations for advertisements. So maybe fewer people in Europe and elsewhere seeing American political ads, which I'd assume is preferred by the advertisers. I can see how that would compound to this effect; fewer valuable targets and more value per target.
(Another thing I notice is the ad run length. The 2020 ads ran for a single day (with over 10M views!) and the 2024 ads have been running for weeks or months. Not sure if that's relevant to the expenditure but it's interesting to note.)
Re: All political ads running on Google in the US
#63Democrat, Republican, or Independent, Google gets rich either way. You can clearly see price per view has gone up dramatically from the historical comparison. $2B in Google ad spend so far this cycle. Also interesting, the New York Times is the most viewed ad of this election season, having been seen 10M+ times. It appears the only true winners of US presidential election mania are Google and the Media.
NFL is a microcosm of american politics. Two opponent teams, each has a trainer, a rich donor, some ideology and millions of fanatics who vote for their team no matter what. It may seem like the goal is to win the game on the stadium, but behind the scenes it's a well calculated auction of advertisements.
Your first sentence is spot on. Your analysis is dead wrong.
Re: All political ads running on Google in the US
#64Am I reading this wrong or does it seem like the majority of these are for Harris/Democrats?
You are reading it right
Re: All political ads running on Google in the US
#65Democrat, Republican, or Independent, Google gets rich either way. You can clearly see price per view has gone up dramatically from the historical comparison. $2B in Google ad spend so far this cycle. Also interesting, the New York Times is the most viewed ad of this election season, having been seen 10M+ times. It appears the only true winners of US presidential election mania are Google and the Media.
In the age of information warfare, ads are a weapon and Google is the modern day Colt. If you sell guns to the North, the South needs more guns from you. If you sell to the criminals, the cops need more guns from you. Not sure what this is called but it's definitely not "don't be evil"
The term I heard was fence-setters. It's a little off though, becsuse it implies your allegiance changes. Google allegiance is always clearly on money.
Re: All political ads running on Google in the US
#66Earlier quoted context omitted.
What do you think the demographics are of Google ad viewers vs Harris / Trump potential voters? But also, yes, the Harris campaign has spent about 2x as much in aggregate: https://www.nytimes.com/2024/10/25/us/elections/kamala-harri...
I'd expect the demographics of google ad viewers to be more or less "the internet at large, minus a few markets like China were Google is much less prevalent, and a few groups techy enough to disproportionately run adblockers"
I bought a Kagi subscription when I discovered that Google was de-indexing Covid podcasts that it didn't like. I doubt that the population who moved on from Google is demographically neutral.
Re: All political ads running on Google in the US
#67Political advertising just makes democracy look like a total joke. If you can buy votes by shoving ads in peoples’ faces that’s not a democracy, that’s an oligarchy.
Re: All political ads running on Google in the US
#68Earlier quoted context omitted.
I wonder who the Republicans are aligned with... I can't think of an answer.
It's Musk. Opposite of economic elites!
The world's wealthiest man, who has aligned himself with a billionaire property developer and reality-TV host, isn't part of the "economic elite?"
Some days I just wake up on the wrong side of the rabbit hole, I guess.
Re: All political ads running on Google in the US
#69Earlier quoted context omitted.
? What is your point?
Comparing what works in one with what works in the other is meaningless at best. The idea that any of these concepts could be generalized between the two is silly.
Ah, scale-ism. ;-)
I can't instinctively imagine how the size of a nation could realistically impact the results of this particular decision (banning political ads). Could you perhaps propose a realistic theory?
Re: All political ads running on Google in the US
#70Earlier quoted context omitted.
When one campaign raises 3 times as much money as the other campaign, that tends to happen.
Interesting that money is considered to have a large influence on US elections, one side has a lot more money, and yet the race is incredibly close.
The polling may be close, but we really won't know if the election is close until the final numbers come out.