Another example of how weasley Zendesk can be: They created a fake band called "Zendesk Alternative" just in an attempt to pollute the Google results if you search for an alternative to Zendesk. http://zendeskalternative.com/ While not illegal, it shows the way they think, a sort of manipulative pettiness.
Also, anytime I search for "X alternative" the results are all AI-generated garbage anyway, so I'd welcome something quirky and original like this in my results.