Hilariously shortsighted. Big Tech companies have been a GDP-doubling runaway success for the US economy. It would be like if we here in Denmark started breaking up Novo Nordisk. Our economists would probably do a public lynching of any government official who suggested doing that. However as a European I can't help but welcoming the US shooting themselves in the foot like this. Something tells me we will see more of…
For the avoidance of doubt, Wintel was Big Tech. The status quo now is Big Ad Tech.
The main economically positive thing for the US (and something Europeans absolutely screwed up in relative terms versus the US and increasingly China) is the early investment and adoption of Tech. Digitization as such is a great enabler.
But you don't need Big Tech oligopolies for a vibrant digital economy.
But even more importantly, you don't need bizarre Big Ad Tech commingled business models that build the economy's entire tech infrastructure - many parts of it having a critical utility like role - on the back of... ads.
But there is little scope for European schadenfreude. Arguably the US antitrust gears are moving precisely because people slowly wake up to the limits on economic opportunity placed by the Big Ad Tech status quo.
In Europe we are good at words and criticizing mistakes but deeds are scarce.