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TwitchAdSolutions – Blocking Twitch Ads

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Re: TwitchAdSolutions – Blocking Twitch Ads

#61

Post by leetharris »

Why don't people just pay the $10/month if you consume enough for ads to annoy you?

I really don't get the extreme amount of effort people put into adblocking for services that have a paid alternative. People have this expectation of all these internet services being free which is wild to me. It costs an enormous amount of bandwidth to run Twitch.

It is still not profitable because it's such a hard business model to run and yet people think they shouldn't have to pay anything for it, even when they use the service for dozens to hundreds of hours a month.

Re: TwitchAdSolutions – Blocking Twitch Ads

#62

Post by transcriptase »

Workaccount2 wrote: post #28
fogartjo wrote: post #22

Earlier quoted context omitted.

I work in advertising - Twitch ads are obscenely expensive relative to other online video ads. Their USP is, supposedly, the high view-through-rate and a hard to reach demographic with disposable income. That being said, I worked with an ISP trying to target gamers, it was 4x cheaper just to target gamers on YouTube than to run ads on Twitch. Amazon is starting to get more serious about selling ads though (Prime Vide…

My assumption is that the demographic is hard to reach because they are mostly fluent in ad-blocking.

Perhaps companies could reach this demo by investing their ad budget into having a better product that the hard to reach potential customers will recommend to each other.

Someone come up with a catchy name for this and write a LinkedIn post.

Re: TwitchAdSolutions – Blocking Twitch Ads

#63

Post by michaelt »

Akronymus wrote: post #4
jsheard wrote: post #2

It's incredible how much effort Twitch puts into bypassing adblockers, compared to how little effort they put into actually selling ad space. At any given time they have maybe 2 or 3 different ads in rotation, and they often resort to running ads for other Amazon services because they don't have enough real ad sales to fill the ad breaks. There was a months-long period where 95% of the ads I saw were one of two diffe…

And those ads usually are for stuff that isn't even relevant to me at all. Like some more AAA garbage and such.

You're right, but isn't that mostly because twitch is 90% gamers?

I mean sure if you had 100 streamers playing chess it might make sense to have a dedicated ad sales team doing targeted ads for chess fans. But if you've got like 4 chess streamers at any given time? Easier to just give them ads for gamers.

Re: TwitchAdSolutions – Blocking Twitch Ads

#64

Post by pitaj »

JohnMakin wrote: post #52

I've been streaming for about 10 years on twitch. Not a huge personality, but I am a partner/affiliate and it's always hilarious to me despite serving who knows how many hundreds of hours of ads (that my viewers constantly complain about) that I can't really do anything about. and how little I actually get from it is a joke. I also get a pathetic share off of subscriptions and always encourage my viewers to save thei…

As a user I prefer YouTube because their premium offering is a great value especially shared in a family (zero ads + music streaming).

Re: TwitchAdSolutions – Blocking Twitch Ads

#65

Post by wnevets »

leetharris wrote: post #61

Why don't people just pay the $10/month if you consume enough for ads to annoy you? I really don't get the extreme amount of effort people put into adblocking for services that have a paid alternative. People have this expectation of all these internet services being free which is wild to me. It costs an enormous amount of bandwidth to run Twitch. It is still not profitable because it's such a hard business model to…

> Why don't people just pay the $10/month if you consume enough for ads to annoy you?

Avid twitch users are generally already spending considerably more than $10 a month with subscriptions to multiple streamers, gifted subscriptions, bits, etc.

Re: TwitchAdSolutions – Blocking Twitch Ads

#66

Post by guipsp »

leetharris wrote: post #61

Why don't people just pay the $10/month if you consume enough for ads to annoy you? I really don't get the extreme amount of effort people put into adblocking for services that have a paid alternative. People have this expectation of all these internet services being free which is wild to me. It costs an enormous amount of bandwidth to run Twitch. It is still not profitable because it's such a hard business model to…

> Why don't people just pay the $10/month if you consume enough for ads to annoy you?

No such option exists

Re: TwitchAdSolutions – Blocking Twitch Ads

#67

Post by hkwerf »

leetharris wrote: post #61

Why don't people just pay the $10/month if you consume enough for ads to annoy you? I really don't get the extreme amount of effort people put into adblocking for services that have a paid alternative. People have this expectation of all these internet services being free which is wild to me. It costs an enormous amount of bandwidth to run Twitch. It is still not profitable because it's such a hard business model to…

> Why don't people just pay the $10/month if you consume enough for ads to annoy you?

What if you believe that ads are even unacceptable once if you watch twitch rarely?

Re: TwitchAdSolutions – Blocking Twitch Ads

#68

Post by Miner49er »

leetharris wrote: post #61

Why don't people just pay the $10/month if you consume enough for ads to annoy you? I really don't get the extreme amount of effort people put into adblocking for services that have a paid alternative. People have this expectation of all these internet services being free which is wild to me. It costs an enormous amount of bandwidth to run Twitch. It is still not profitable because it's such a hard business model to…

Their ad-free is $11.99/month.

Re: TwitchAdSolutions – Blocking Twitch Ads

#69

Post by cess11 »

leetharris wrote: post #61

Why don't people just pay the $10/month if you consume enough for ads to annoy you? I really don't get the extreme amount of effort people put into adblocking for services that have a paid alternative. People have this expectation of all these internet services being free which is wild to me. It costs an enormous amount of bandwidth to run Twitch. It is still not profitable because it's such a hard business model to…

Every ad annoys me and they are a threat vector, and I don't watch enough Twitch that I think it's a good idea to give them my payment information.

Setting up a proxy for ad filtering is a one-time investment I can share with my friends that feel the same.

Re: TwitchAdSolutions – Blocking Twitch Ads

#70

Post by krageon »

leetharris wrote: post #61

Why don't people just pay the $10/month if you consume enough for ads to annoy you? I really don't get the extreme amount of effort people put into adblocking for services that have a paid alternative. People have this expectation of all these internet services being free which is wild to me. It costs an enormous amount of bandwidth to run Twitch. It is still not profitable because it's such a hard business model to…

I'd pay a fifth of that, maybe. That's what it's worth to me.
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