The blog/website/whatever says what the hell are you trying to sell and why.
Clearly.
Developers, what marketing strategies work on you?
61–64 of 64 posts
Re: Developers, what marketing strategies work on you?
#62Some trends in the responses for developers self reporting what influences their buying decisions: - Trusted peers using a product - Being able to test the product for free - DevRel with genuine developer chops and mindset - Good documentation - Guides and tutorials - No marketing fluff Also a lot of developers report that they think marketing doesn't affect their behaviour
Add to this: transparent pricing. Most developers I know are highly allergic to "Call for a quote!" For enterprise pricing, this can be unavoidable, but a ballpark is nice. Or say you can offer steep discounts in the right situation, and have me call to discuss.
I don't even need the quote to be perfect, but giving me a rough order of magnitude will let me and the provider not waste each other's time.
Re: Developers, what marketing strategies work on you?
#63"pro"
Re: Developers, what marketing strategies work on you?
#64Some trends in the responses for developers self reporting what influences their buying decisions: - Trusted peers using a product - Being able to test the product for free - DevRel with genuine developer chops and mindset - Good documentation - Guides and tutorials - No marketing fluff Also a lot of developers report that they think marketing doesn't affect their behaviour
Add to this: transparent pricing. Most developers I know are highly allergic to "Call for a quote!" For enterprise pricing, this can be unavoidable, but a ballpark is nice. Or say you can offer steep discounts in the right situation, and have me call to discuss.
Transparent pricing and a free/evaluation tier that is feature complete but scale limited, rather than feature-gated. With that combination I can put together a really tiny "this can do X for us and would cost us Y at our current scale, potentially negotiable" demonstration, which will make the CTO sit up and listen. Without transparent pricing I'm just not going to bother (because it's the first question I'll be asked) and if you gate off enterprise features I can't demonstrate enterprise use cases.