This is a great pr/marketing piece. The reality is not so rosy. Still a fan, but they make harder and harder.
The new stores and redesigns may be portrayed as "inviting browsing"... But they are rather soulless racks of shelves, with little of the unique touches that differentiated Barnes. The new designs are uncomfortable, not quite sterile but just... Meh. In effect, in the effort to put the books up front, locations now look more like the pop-up calendar remainders shops that show up every Feb in US malls.
Gone are any nods to community: chairs are few so no sitting, comparing, or even quietly chatting to fellow book shoppers. Newer locations have no bathrooms. Some have food still, but fewer options with higher prices tell the story there. While newer stores have fewer "bestsellers", they also have fewer variety of books in total, as smaller footprints force out more niche categories.
Daunt is an amazing fellow, and he loves books. Some of his changes are great to see. And Waterstones are still a joy to visit. But B&N isn't quite Waterstones.
At the end of the day, B&N have chosen to ignore the power of scale and presence, and instead act like a local shop. But, I'd rather then go to a local shop. If the local shop doesn't have my unique need covered, I expect a bigger shop to do so. And up til a few years ago, B&N would have.
B&N owned the middle-to-largr size bookstore space. Amazon was infinite, my local was curated, but what was immediate, relatively vast, and had good open hours? Instead of playing to this strength, it tried to become Amazon, then the local "upscale" toy store (Learning Express et al), and a cd/record/DVD shop, a genre "collector's" shop, anything but leveraging the things that made them. And now, they try to copy the local bookstore.
It feels like the old cartoon images of the massive American football player in the ballerina tutu. Instead of trying on every costume in the shop, perhaps B&N should have played to its strengths instead of trying to find a new thing to copy.
All that being said, I will still keep visiting, hoping that we won't lose B&N in total. But I hope they recognize why I go, sooner rather than later.
Disclosure: worked at bn.com and the nook store for a few years.