Toyota is so weird about their EV stance. What I particularly like about EVs is their low maintenance. You remove many components that are required with ICE. Regenerative braking makes your brake pads last a crazy amount longer. And now with this ammonia engine we are adding even more components to the vehicle? No thanks. Not to even mention the fuel distribution problem.
It destroys a lot of the competitive advantage Toyota has. Toyota is very, very good at making mechanical components to very high precision & quality levels. They've built up this core competency by careful attention to detail over decades. It's one of the main reasons why people buy Toyotas. With EVs, you remove many of the components that are required with ICE. Hence, it doesn't matter how good you are at making th…
They can't fire tens of thousands of factory workers so they're doing absolutely everything they can to keep those production lines going in some way or another.
I personally don't understand why they can't retrain those staff and build other things such as an EV charging station factory. But yeah, I guess they have little imagination or drive to actually solve the problem and instead play with stupid moonshot ideas like this.
The only thing they have left is a great reputation for building ICE cars. Not sure how long that will last though if this madness continues.