A fine heuristic if you have enough money to make the choice in the first place. [1]Sam Vimes’s ‘Boots’ Theory of Socio-economic Unfairness, propounded in Men at Arms: "But the thing was that good boots lasted for years and years. A man who could afford fifty dollars had a pair of boots that’d still be keeping his feet dry in ten years’ time, while the poor man who could only afford cheap boots would have spent a hun…
Buying cheap in the US is more often due to ignorance of the item, quality, and frequency of future use. Even most poor people, when educated about certain products can afford the quality item or change their habits to not need the item at all.
That is to say, formerly reliable companies outsourcing their production and selling their future good name for current profits.