They offered one view of the world: where the internet would be like a cable package and AOL would be the cable provider of this new world who captures a huge part of the market with its first mover advantage.
The idea of a truly open internet where anyone could view anything from anyone else as long as they paid for a connection was in many ways a much crazier.
It seems inevitable in hindsight given how things have played out but with some slightly changed starting variables or decisions made along the way we could have an internet but no web like we do now.