Interesting timing... A few weeks ago I evaluated using tarsnap for my business and ended up going for borg + rsync.net, for some of the reasons pointed out in the post. It seemed like the more "professional" option (the website was clearer and the service didn't require me to top-up at irregular intervals). I guess I'm not the intended audience of tarsnap.
I would characterise rsync.net as aiming at a similar market segment. Both of them have a big "by geeks, for geeks" vibe (rsync.net even has a page designed to be sent to your boss if you're recommending it at work), in fact in some ways rsync.net is even more barebones: they don't even provide their own backup utility, it's basically just an SSH login to a ZFS volume. But it is a lot cheaper, it has some unique feat…
The OP alluded to tarsnap being the best, but didn't really explain why that is. Rsync too sounds like it'd be fun to use, but it's 3x the price of backblaze b2 and has a minimum order size of ~$10/month