Earlier quoted context omitted.
People complain about snipers because they only know if they lose the auction at the last minute. This means you have to wait until the auction finishes, before you can bid at another auction. Constantly failing auctions because of some hidden bidder means you are wasting your time. It is only worth bidding in the last 30 minutes.
This is exactly why people need to put their actual max bid (as the parent explained) instead of trying to lowball, then the timing doesn't matter.
People don't necessarily know their actual max bid.