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FTC sues Amazon over ‘deceptive’ Prime sign-up and cancellation process

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Re: FTC sues Amazon over ‘deceptive’ Prime sign-up and cancellation process

#61
post #4

I wouldn't say the process of unsubscribing from Prime is 'deceptive' but it sure has many steps. They tried just about everything to persuade me to stay except offer to bring back two day shipping. (I know many of you in urban areas are getting one day shipping but those of us in less favored geographies, such as the same ZIP code as AMZN warehouses, have seen two day shipping turn into five, which makes Amazon unco…

What's deceptive about it is you click the first link to cancel your benefits, then each subsequent page is basically a quiz: "which button will boot you out of the cancel flow and which button will proceed to the next page" I agree it's not actually that hard to cancel, but the flow is so needlessly complex from a consumer perspective. It should go straight to a page with three buttons and associated explanations: 1…

As someone who regularly gets the 1-week trial of Prime (and cancels), the cancellation process has gotten a lot less deceptive recently. E.g. they used to invert the colors of the buttons to make the "Cancel Membership" look like the negative option, etc. These days it's still unnecessarily long, but requires less double-takes to figure out.

Re: FTC sues Amazon over ‘deceptive’ Prime sign-up and cancellation process

#62
post #4

Earlier quoted context omitted.

What's deceptive about it is you click the first link to cancel your benefits, then each subsequent page is basically a quiz: "which button will boot you out of the cancel flow and which button will proceed to the next page" I agree it's not actually that hard to cancel, but the flow is so needlessly complex from a consumer perspective. It should go straight to a page with three buttons and associated explanations: 1…

As someone who regularly gets the 1-week trial of Prime (and cancels), the cancellation process has gotten a lot less deceptive recently. E.g. they used to invert the colors of the buttons to make the "Cancel Membership" look like the negative option, etc. These days it's still unnecessarily long, but requires less double-takes to figure out.

That's a direct result of this lawsuit.

> Under substantial pressure from the Commission, Amazon changed its Iliad cancellation process in or about April 2023, shortly before the filing of this Complaint.

- page 43, https://www.ftc.gov/system/files/ftc_gov/pdf/amazon-rosca-pu...

Re: FTC sues Amazon over ‘deceptive’ Prime sign-up and cancellation process

#63

I wouldn't say the process of unsubscribing from Prime is 'deceptive' but it sure has many steps. They tried just about everything to persuade me to stay except offer to bring back two day shipping. (I know many of you in urban areas are getting one day shipping but those of us in less favored geographies, such as the same ZIP code as AMZN warehouses, have seen two day shipping turn into five, which makes Amazon unco…

I'm in NYC and two day shipping here is a crapshoot nowadays. Sure it says 2-day shipping on the store page, but counting my past orders, 6/10 were delayed delivery, usually taking 5 days. The last 2 times I tried buying bulk paper towels on Amazon (I had them set as a recurring purchase every 6 months) they have been lost in transit. Also really frustrating, if I go to "Order Details" for an order that was delayed,…

I had an interesting experience the other day where an item labeled "Prime" would have taken 10 days to arrive by their estimate.

Re: FTC sues Amazon over ‘deceptive’ Prime sign-up and cancellation process

#64

I still use amazon occasionally, but I think of it basically as interacting with a criminal that I know is completely dishonest and trying every trick to steal from me. Unfortunately there are sometimes still occasions when I have to hold my nose and do it, but they're getting fewer and farther between.

It's honestly not any more annoying than the shit groceries store do all the time, in my opinion.

Re: FTC sues Amazon over ‘deceptive’ Prime sign-up and cancellation process

#65
For anyone that works on something like this, either at Amazon or elsewhere, I'm genuinely curious how the meetings/discussions around building a purposefully terrible UI go. I assume everyone knows what's going on (i.e. making it difficult to cancel); does anyone ever speak up? Do people just go along with it?

Re: FTC sues Amazon over ‘deceptive’ Prime sign-up and cancellation process

#66
post #48
post #5

The whole Amazon.com experience has been getting worse and worse as the years go by. Everything from the products they sell, quality control, customer service, dark patterns in the UI, etc. I wonder how long until you have to call someone or mail in a 1,000 word letter on why you don't need Prime to cancel it.

> The whole Amazon.com experience has been getting worse and worse as the years go by. Maybe, but they are still miles better than most other online shops, so they still get to grow. Just for the return policy, they are kind of worth it.

I disagree. I stopped using Amazon a couple of years ago and haven't missed it even a little bit. They're not substantially better than most others.

Re: FTC sues Amazon over ‘deceptive’ Prime sign-up and cancellation process

#67
post #50

To give you an idea what I see every time I checkout, https://imgur.com/a/6PcJLFY

Wow I looked at this for a solid 10 seconds before seeing the "no thanks" and that was even with your bright red arrow pointing at it. The must have user tested this to hell to find the absolute perfect combination of design elements

Re: FTC sues Amazon over ‘deceptive’ Prime sign-up and cancellation process

#68
post #37

Wild the FTC isn't suing the NYTimes, WSJ, or every other paid news outlet for far more egregious cancellation process practices. Almost as if the FTC is a political weapon.

For one, "never get in a dispute with a business that buys ink by the IBC tote"

Modulo that underlying dynamic, do you have a specific argument about how the status quo governmental power structure performing the tiniest bit of regulation on the status quo corporate power structure is "political" ? Or are we just supposed to not think too hard and jump to some kayfabe partisan narrative?

Re: FTC sues Amazon over ‘deceptive’ Prime sign-up and cancellation process

#69
I remember when this was first rolled out. You'd go to buy something on Amazon, and the whole page would be a Prime ad, while some tiny little text would say something like "no thanks take me to checkout." This change was when I knew that Amazon had jumped the shark and was certainly no longer "obsessively customer focused." We had actually bought Prime accidentally via this method. Now in my family we make it a specific point that we won't buy anything on Amazon.

Re: FTC sues Amazon over ‘deceptive’ Prime sign-up and cancellation process

#70
post #20

Glad to see this for the precedent, though Prime is far from the worst offender of employing dark patterns to cancel memberships. I'd love to see FTC target cancellations that require you to call a phone number and speak with someone. There's always a very long wait, and once you speak to someone you have to do gymnastics to get them to cancel.

I am very fond of the EU approach that says cancelling things should be just as easy as signing up for them.
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