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‘The Force has left Lucasfilm’: how Disney can salvage its $4B investment

fortune.com

61–70 of 161 posts

Re: ‘The Force has left Lucasfilm’: how Disney can salvage its $4B investment

#61
post #32

Earlier quoted context omitted.

> They're ruining Marvel properties as well. They care more about pushing progressive ideologies you sound like someone has never read a Marvel comic book in their life.

That's ignorant, I own thousands of both Marvel and DC comics from the 90s and 2000s.

And yet you didn't notice that progressive ideology was a big part of Marvel's entire existence?

Re: ‘The Force has left Lucasfilm’: how Disney can salvage its $4B investment

#62

Commenters seem upset that the reason the movies suck is that they are somehow ideological, probably "woke". This puts the cart before the horse. What do you expect to get when the whole context of the article is about how Disney could milk more money using some acquired intellectual property? The endless sequels are meant to make money, not be good movies with creative new ideas - those are risky. Whatever wokeness…

If that were true they would have reined in Rian Johnson in episode 8.

Frankly if that were true they would be in a lot better position.

I don't care about the supposedly woke stuff, I'm talking about the direction of the plot. Everything that made the critics love that movie hurt the franchise.

Re: ‘The Force has left Lucasfilm’: how Disney can salvage its $4B investment

#63
post #46
post #28

Earlier quoted context omitted.

Didn't Stan Lee push for lots of progressive change, often through his work?

To some extend that's true, but it was always in service of the story. What's happening at Disney is just the opposite - they're randomly inserting ideological stuff which has no relation to the story or they're contorting stories in support of an ideological narrative. And I don't care what your politics are, but when you insert politics into a story, your gonna alienate a major part of your audience OR you're going…

> they're randomly inserting ideological stuff which has no relation to the story or they're contorting stories in support of an ideological narrative

Which bits in particular is this a reference to?

Re: ‘The Force has left Lucasfilm’: how Disney can salvage its $4B investment

#64
post #18

Earlier quoted context omitted.

> a forced, ideologically-driven tarnishing of their childhood memories I'm sure there is a minority that believes this, but the majority know that there is no ideological drive, only a greed one. Alignment with current social issues happens based on calculations of profit, not based on sincere ideological commitment. Making good movies is hard, making movies following current social issues is easy. Both bring money,…

> Alignment with current social issues happens based on calculations of profit, not based on sincere ideological commitment. Yeah, Bud Light was just “calculating profit” when it alienated its customer base.

The Bud Light controversy is absolutely stunning, and is affecting my job in directional planning.

I don't think any high level executive saw that coming.

Re: ‘The Force has left Lucasfilm’: how Disney can salvage its $4B investment

#66
post #60

> At the heart of this mess is Lucasfilm president Kathleen Kennedy Took too long for the article to mention this. How can she possibly still have a job? It was her call to hire 3 different directors for the sequels (initially, I know Abrams came back) with no agreed upon direction of the plot . Complain about Rian Johnson’s (awful) episode 8, but ultimately it was Kennedy that gave him free reins to do what he wante…

This is interesting to me because it's so at odds with how I took in the new trilogy. I thought only Johnson showed any vision at all, and I also thought his sense of small scale combat choreography was way better, e.g. the scene where Adam Driver and Rey fight those guys in the red suits. JJ's movies were so derivative of the original trilogy I sometimes wondered if he was messing with us, e.g. the scenewhere a char…

> the red suits is one of my favorite fight scenes, ever.

Well, I hate to ruin it then, but the choreography for that specific scene was widely criticized for having serious mistakes and editing errors.

https://youtu.be/CI-W3BEjRtI (a bit bloated overview, skip to most watched sections)

https://youtu.be/qyzwBWsqqw8 (50 minute investigation on all the mistakes)

The first video doesn't mention it, but the constant red guard spinning, is because stuntmen are trained to quickly add spins and flourishes... when the actors are too slow and behind schedule in the sequence.

Re: ‘The Force has left Lucasfilm’: how Disney can salvage its $4B investment

#67

I am going to lose some karma over that comment: As someone who has not watched star wars before being adult but is pretty fond of fantasy and sci-fi, I am wondering if the simplest explanation for the constant disappointments is that the universe and source material are not that great in the first place. Is it possible that in 2023, a good chunk of the love for star war movies is due to fond childhood/90's memories…

This is absolutely part of it. Your favorite Star Wars movies are the ones you saw as a child.

Re: ‘The Force has left Lucasfilm’: how Disney can salvage its $4B investment

#68
post #61

Earlier quoted context omitted.

That's ignorant, I own thousands of both Marvel and DC comics from the 90s and 2000s.

And yet you didn't notice that progressive ideology was a big part of Marvel's entire existence?

Yes, I know because Stan Lee created the X-men, people love to claim Marvel was always super progressive. I'm sorry, but that simply is not the case, and you are wrong. 99% of comic books I own have zero trace of your supposed progressivism.

Re: ‘The Force has left Lucasfilm’: how Disney can salvage its $4B investment

#69

Loss leader for Disney+ They are purposely taking a hit on box office sales, to drive Disney+ subscriptions. Turning Red, Soul, and Luca were all movies that dropped on Disney+ the same day they hit theaters. How can you gauge the "success" based solely on box office sales, when Disney's strategy is using this content as a loss leader strategy to drive subscriptions to Disney+?

Perhaps because, as the article cites, the streaming platform has lost $9 billion dollars since it launched.

Re: ‘The Force has left Lucasfilm’: how Disney can salvage its $4B investment

#70

> “To get the Force back, Lucasfilm needs to reconnect with its Joseph Campbell roots—the inner set of mythologies we’re all hardwired to that motivated Lucas to create Star Wars in the first place,” said Schiffer. Oh, lord. I really hope they don't follow this playbook. The hero's journey is SO played out. I honestly think there is a huge market for stories that do NOT revolve around saving the world/galaxy/universe…

Perhaps but would the Star Wars universe be the right setting for them? Probably not.
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