"The company was fairly mum about how it planned to make those cameras and its format more widely available, but I am completely serious when I say that I would pay the NBA thousands of dollars to get a season pass to watch games captured in this way. Yes, that’s a crazy statement to make, but courtside seats cost that much or more, and that 10-second clip was shockingly close to the real thing." The author was shown…
> demos that failed to deliver actual user value Does Apple have a a history of doing this? I think that's why people are excited.
On the software side there are more misses, but also the stakes are lower.
It's a great track record for thirty years, of course. All the other big tech companies have graveyards full of half-assed product launches.