This article really frustrated me the last time it was posted, but now I think I have a clear enough idea why to put it into words. You absolutely can tell people things! But to tell someone something, you need to do three things: - Establish enough shared context that they can understand you - Speak about something they actually care about (or convince them to care) - Use a format that works for what you're trying t…
"...you have to put in the work to be understood and to show people it's worth their time to pay attention. Communicating well is part of the job." That's fine and I don't disagree but the problem is that there are very few truly good communicators out there (there is just not enough to go around). Communication is difficult and really effective communication is very difficult. I'll use myself as an example, When I p…
Try, and try again.
Put yourself in the shoes of your audience. What do they know already? What will they think when you say this or that? Is that what you want them to think?