Former newspaper city editor here. With few exceptions, positive stories -- although readers clamored for them in surveys -- never drove newsrack sales the way negative stories did. That's why we had a whole section for feel-good features but they didn't usually get prime front-page real estate. In the age of infinite content, headlines have become a sort of drama arms race. But the basic dynamic of what works and wh…
sometime around the 2016 US Presidential elections, when outragebait headlines had arguably achieved a local maximum, I will now never forget how I overcame headline rage forever. I saw some headline about how students at some school, Berkeley I believe, had joined arms and surrounded the front entrance to the school, and would only allow non-white students to go through, forcing white students to go around and enter…
Then recognized same pattern in every TV ad afterwards, almost all target some sort of insecurity or feeling of lack.