The teaser line about ibuprofen synthesis is interesting because he didn't put enough "tease" into it for non-chemists to understand the kind of funny analogy. Superficially, one would not expect that a "green" synthesis would start with HF acid, but here it is anyway and it works. A "you gotta be kidding me" moment that makes sense after thinking about it.
I think that's the analogy he was trying to make in the article that only chemists would "get" about the innovation of chiral resolution, I have to admit the first time I read about that I was like "you gotta be kidding" but after thinking, it makes sense.
I'm trying to think of a similar "you gotta be kidding" in CS/IT, but its too early in the morning.