Apple announces ‘upgrade’ to App Store pricing, adding 700 new price points

Post by frosted-flakes » Tue, Dec 06, 2022, 6:57 PM UTC

rootusrootus wrote: post #50

nine_k wrote: post #27

Earlier quoted context omitted.

The psychology is (allegedly) simple. When you see a price like $4.99, unless you're pre-conditioned, you are expected to read it as FOUR-99, essentially $4, even though it's $5 for all practical purposes. Often it is styled as $4.⁹⁹ to double down on this effect. This looks silly, and many people, including me, have taught themselves to recognize this pattern and round the price correctly without a mental effort. So…

And then there are gas stations, infamous for taking it another step and including another tenth of a penny.

Post by jtsiskin » Tue, Dec 06, 2022, 7:02 PM UTC

ryandrake wrote: post #44

nine_k wrote: post #27

Earlier quoted context omitted.

The psychology is (allegedly) simple. When you see a price like $4.99, unless you're pre-conditioned, you are expected to read it as FOUR-99, essentially $4, even though it's $5 for all practical purposes. Often it is styled as $4.⁹⁹ to double down on this effect. This looks silly, and many people, including me, have taught themselves to recognize this pattern and round the price correctly without a mental effort. So…

How can it be that anyone in the world falls for this anymore? My daughter recognized this obvious pattern when she was 7 years old: "It's $5, dad, why don't they just say $5?" I wonder if pricing something at $4.99 have anything more than a vague subliminal effect these days?

Post by rootpk » Tue, Dec 06, 2022, 7:05 PM UTC

Post by [deleted] » Tue, Dec 06, 2022, 7:08 PM UTC

Post by __ryan__ » Tue, Dec 06, 2022, 7:10 PM UTC

black_puppydog wrote: post #66

So, never having bothered with Apple hard-/software I am a bit confused... A developer can't just set a price for something? But then out of the first 10000 natural numbers, Apple semi-arbitrarily select a set of 900 "known-good" numbers that work well for prices? Like, as if the other numbers are somehow bad prices? If you charge someone $7,43 for something, the ghost of Steve Jobs will start haunting you? That's, l…