61–70 of 80 posts
This whole thing seems increasingly unlikely. The moment Apple makes a serious play in the ad market, they open themselves up to a double barrel dose of antitrust litigation from Facebook and Google, they'll have the mother of all PR nightmares to deal with (Fb and Google campaigning hard on years of hypocrisy). Probably a fair few more problems I'm not seeing.
That Apple could do it doesn’t mean they will, and the article doesn’t present much actual evidence it will. In Apple long-running saga with Ads it’s always seemed like Apple hates ads because it’s other companies content (and so priorities, aesthetic, and feel) jammed inside an Apple product. And Apple hates anything that ruins the Apple Experience :tm: Paying to be the first App Store entry is great, because it’s A…
There are embedded ads in Xcode now: https://twitter.com/niw/status/1577955010167508992 Now granted, it’s to upsell a service that’s integrated with the product you’re using, but it goes to show Apple products no longer simply sell themselves without intrusive ads.
It reminds me of the /g/ trend of calling everything from crash reporting to automatic updates a botnet.
I work in mobile advertising, and Apple Search has become a behemoth that is hard for companies small and large to grapple with. I have sat in on meetings from small to large that go the same way: We spend a lot on Apple Ads, it's ROI is terrible, but we think our ranking is helped by our Apple Ad spending. We probably can't cut that. Do you want to try removing ASA spend for 2 weeks? No, probably too dangerous.
When they say "probably too dangerous" they are suggesting that they will lose ground that can't be recovered by taking the money they saved in the previous month and double down the next month?
I switched to an iPhone about six months ago and have been shocked by how user-hostile the experience is compared to my old Pixel, primarily because of their ecosystem lock-in. For example, the watch randomly logged me out of Strava and started pushing me towards their random fitness tracking app, and iMessage won't let me click to open addresses because I uninstalled Apple Maps. I suspect (maybe hope) their anticomp…
That Apple could do it doesn’t mean they will, and the article doesn’t present much actual evidence it will. In Apple long-running saga with Ads it’s always seemed like Apple hates ads because it’s other companies content (and so priorities, aesthetic, and feel) jammed inside an Apple product. And Apple hates anything that ruins the Apple Experience :tm: Paying to be the first App Store entry is great, because it’s A…
Advertising isn’t the problem - it’s how and where it’s presented and how that influences the rest of the system. As Apple continues to deploy ads across their platform and where they “stop” will be a good indicator of their current taste and if it survived their long expansion without Steve Jobs at the helm.
> it’s how and where it’s presented and how that influences the rest of the system. 1. I use my computer when I'm working. 2. When I'm working, I don't want to be distracted. Where does that leave Apple's ad business?
Advertising isn’t the problem - it’s how and where it’s presented and how that influences the rest of the system. As Apple continues to deploy ads across their platform and where they “stop” will be a good indicator of their current taste and if it survived their long expansion without Steve Jobs at the helm.
I am still waiting to see any company that goes into the advertising business ever deciding to stop at some point.
Earlier quoted context omitted.
Having once worked at a publisher (although in IT not ad sales or product, so call it “adjacent” rather than inside baseball), I’m certain this is about negotiating with publishers rather than apple’s own priorities. A platform like Apple News does very little to redirect traffic back to the home page where you show the big 1st party ads that actually bankroll the org. Users stay in the app. From a publishers pov it’…
Have publishers even considered selling a subscription without ads? I realize it would cost more. I would really like to subscribe to a newspaper that has readers as its only customers.
That Apple could do it doesn’t mean they will, and the article doesn’t present much actual evidence it will. In Apple long-running saga with Ads it’s always seemed like Apple hates ads because it’s other companies content (and so priorities, aesthetic, and feel) jammed inside an Apple product. And Apple hates anything that ruins the Apple Experience :tm: Paying to be the first App Store entry is great, because it’s A…
Counterpoint: The Apple News app. Even of you're a paying ($10!) subscriber, the app is full of absolutely awful advertisement. The current culture of Apple produced this app; it wouldn't surprise me if other properties of Apple start to embed ads.
I’ve said before: I don’t think Apple is going to go all in on advertising or anything, but it’s such a giant moral hazard.
As for the continued refrain of GDPR and ATT “decimating small businesses”: that’s absolute BS. If your company fails because things that require you tell people that you are spying on them, invading their privacy, and selling that information, then your business is unethical.