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Ask HN: How to validate a startup idea whilst employed?

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Re: Ask HN: How to validate a startup idea whilst employed?

#61
Don't overthink it. You can validate the idea using SEO tools, check if the competitors have traffic and do some detective work to see if they are viable companies.

Check the SEO space, and see how many people are running ads on the main search terms, how hard is it to rank for the the main keywords. Check if forums exists, and discount coupons for similar products in marketplaces, check for similar products on product hunt and all the other product websites like Appsumo, Capterra, etc.

Look for blogs, Youtube channels, Facebook groups, subreddits. Join the communities and post there, ask questions. Interact one on one with at least 15 or 20 people and ask them about their needs.

You can do all this in a couple of weeks in the evening, without even writing a single line of code, and validate your idea.

Regarding the legal part, unless you are directly competing with your employer, they couldn't care less.

And even then, a lot of companies are created by people that learned the industry by working for other companies.

Your boss does not care about your side project, as long as you get the job done. But for you to feel better, don't put your name on it until you have quit your job, it's the internet you can still be anonymous.

No company is going to waste their time and expensive legal resources gratuitously suing you for a side project, unless it's something blatant that directly impacts their bottom line.

I wouldn't tell your boss about your side-project either. He will likely just see it as a sign of lack of dedication, that your priorities are elsewhere, and a tell sign that you will leave soon anyway.

So if they are on the fence on keeping you, that might trigger a decision.

Re: Ask HN: How to validate a startup idea whilst employed?

#62
post #48

Earlier quoted context omitted.

Can you explain a bit about the Paddle thing and not needing to incorporate?

Merchant of Record services mean that when someone "buys" something from you (e.g. subscription or other product) they're actually legally interacting in all ways that matter with the MoR. Effectively you can think of it as a mostly transparent re-seller. The MoR (e.g. Paddle) is buying the subscription from me and selling it to you. Because I'm never actually interacting with the customers for payments I don't need…

Don't you still need a company to sell it to Paddle?

Re: Ask HN: How to validate a startup idea whilst employed?

#63

I don't have useful advice applicable to your case, but we're going to live in very uncertain and adversarial macroeconomic environments for the coming years. If you're going to leave your job, then make sure that you're in a very solid financial position. One rule of thumb: can you live without any income for a year? Will it make your financial position significantly unstable?

Any sources for "adversarial macro environments"? In a similar boat to the poster and considering all my options

Re: Ask HN: How to validate a startup idea whilst employed?

#64
Get your wife/relative/friend to incorporate a company, and use that to do the validation. Jump ship when it makes sense to do so.

This is assuming you're simply being careful. If you know your employer is in the same field or looking at the same thing, see what a lawyer says.

Re: Ask HN: How to validate a startup idea whilst employed?

#65

Many consider the only way to validate is by having someone pay money for it. Lots of people (myself included) will say they will pay for something but when the time comes to buy they don't. The book The Mom Test also points out well that lots of people will say your idea is good even when they have no intention of buying. They don't want to be assholes so they lie to you to make you feel good. The real question is,…

Ive signed away all intellectual rights for every tech job Ive had. To the point of rediculously un enforceable like any thought I have should be written down as a letter for review and explicit inclusion/exclusion.

Re: Ask HN: How to validate a startup idea whilst employed?

#66
post #7

IANAL but have a side business and other projects. List existing side projects and hustles, in generic terms, on the paperwork when you start a new job. Use your own time and equipment for all side projects. Don’t be a jerk about things — keep up your obligations at your day job and work on truly unrelated things for your side hustle. Or quit. Your job doesn’t actually want to sue you. They want to retain you as a pr…

> Your job doesn’t actually want to sue you.

Yes, if your employer is a reasonable one. Not all are.

Re: Ask HN: How to validate a startup idea whilst employed?

#68

honestly if you have to ask this question and you can't think of actions to take by yourself, i question whether you are cut out for startup, its super risky and you seem risk adverse not only from asking the question. i would recommend just keep looking at how to make sales. without customers you don't have a business.

Why are you shaming someone for asking for advice? This is literally the thing they thought of by themselves to do as a start. Polling for opinion and advice is a perfectly reasonable skill in business and life. They already identified risking IP starting a company is a big risk to avoid. They seem on the right path to me.

Re: Ask HN: How to validate a startup idea whilst employed?

#69

Don't tell your employer. Don't incorporate until after you've quit your job. If you want to launch before quitting your job, consider using a merchant of record (e.g. Paddle) so you don't even need to incorporate. I'm assuming you're not competing with your employer, nor are you building your startup on your employer's time or with your employer's resources, in which case there's nothing wrong with this approach eth…

Don't tell your employer.

This may make it less likely that your employer will take you to court, but if you do this and your employer does choose to pursue a case against you after you leave the court will see it as intentionally deceptive and it definitely won't help your argument.

Re: Ask HN: How to validate a startup idea whilst employed?

#70

Many consider the only way to validate is by having someone pay money for it. Lots of people (myself included) will say they will pay for something but when the time comes to buy they don't. The book The Mom Test also points out well that lots of people will say your idea is good even when they have no intention of buying. They don't want to be assholes so they lie to you to make you feel good. The real question is,…

Ive signed away all intellectual rights for every tech job Ive had. To the point of rediculously un enforceable like any thought I have should be written down as a letter for review and explicit inclusion/exclusion.

A long time ago (in the 90s, and in the UK) an engineer who worked with my Dad wrote a book that was something like "Hit Singles of the 1970s". The company, which made communications satellites, took him to court and claimed the IP and all the profits from it, and won.

Dont assume things are unenforceable just because they sound stupid.

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