61–70 of 95 posts
To be totally honest, I really wonder how long it took to create this and whether it was really a good use of their time. It is beautiful, full stop. But it also appears as if it took a ton of time to create and put all the bells and whistles in, which would make me at the very least question their judgement of how they spend their time.
The "Market" slide makes a very effective point. On the "Problems / Solutions" slide: "save ... up to 100% off retail" says absolutely nothing, except perhaps that the author doesn't know how percents work. "save ... up to 100%" means "save somewhere between nothing and everything". On the graph in the "Customer Acquisition" slide, the "reduce customer acquisition cost through SEO" point implies a lower cost to acqui…
Their market slide: http://investors.dressrush.com/#slide4 Their math doesn't compute? 2.7M weddings * (14+152) people per wedding = 445.5 million people * 28k $/wedding = 75.6B $ They probably mean: 2.7M weddings * 28k $/wedding = 75.6B $ But surely they're not trying to pocket $28k per wedding just for clothes? It certainly looks beautiful, but the information is lacking. Also, 31% conversion rate?!!
The average price of a wedding is $28,000? That doesn't sound right. I know many do cost that much, but the average ?
The average price of a wedding is $28,000? That doesn't sound right. I know many do cost that much, but the average ?
Where did we use the extra $$? Property.
One accuracy problem with the info...under 'Problems/Solutions': > Our curated collections save brides up to 100% off retail. So they give away dresses free? If they mean they cut the price in half, then it's save 50% off retail. That's a pretty common mistake. Double going up, half coming down. Edit: Btw, I think this presentation/slide deck is awesome.
I thought the same thing, but they probably give away a free product sometimes, which is technically 100% off. I actually thought it was a good slide since I went, "WTF? ...oh wait, yeah, that could be right" - good way to wake up critical thinking type people and get them paying attention if they were zoning out.
If it's used in the context you're suggesting then it's a meaningless snippet of information as it doesn't reveal anything about the typical user experience.
The numbers for acquisition look way off. $.17 per click X 33% conversion... I just ran an experiment with google ads for dating keywords. There were a few gaffs with hugely expensive keywords but overall, $2.45 CPC. We spent $200 and ended up with 1 conversion. Totally amateur, I know. From other research I've seen, I think conversions tend to be way lower than the double digits. Like people first click on your ad a…
The numbers for acquisition look way off. $.17 per click X 33% conversion... I just ran an experiment with google ads for dating keywords. There were a few gaffs with hugely expensive keywords but overall, $2.45 CPC. We spent $200 and ended up with 1 conversion. Totally amateur, I know. From other research I've seen, I think conversions tend to be way lower than the double digits. Like people first click on your ad a…
http://www.theboomerblog.com/2009/02/how_to_market_to_grandp...
So this sounds believable actually.
That is one weird map of the US (the one where they indicate the US dress retail centers).