Earlier quoted context omitted.
I touch on this on the site. 5% of iPhones sold are minis. That's 10m sold per year! That is more than enough demand to cover the NREs and costs of making a phone. * https://9to5mac.com/2022/04/21/cirp-iphone-13-best-selling-l...
5% seems quite small and not worth the trouble. It might be worth it if a small phone generated 5% in additional sales, but most people buying a small iPhone would likely buy a normal-sized iPhone if no small version was available rather than making the switch to Android.
5% of 200,000,000 is 10,000,000.
5% can be a huge number, or a tiny number, depending on what it's 5% of.
I switched from Android to Apple specifically for the iPhone mini, and if they killed it, I would switch to the smallest phone on the market.