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How 1 HN post compelled me to leave Intuit and create a new startup for startups

copyhackers.com

61–70 of 99 posts

Re: How 1 HN post compelled me to leave Intuit and create a new startup for startups

#61
post #55
post #52

Earlier quoted context omitted.

Crap! I didn't bother creating an account when I checked-out :(

I have the exact same problem. Paid, but no ebook. Sent an email an hour ago but haven't heard back :(

I'm working on the replies to those emails! A few people are having troubles with the Order Confirmation email, which is where the download link is.

You shouldn't have to create an account to get the download link. It should be in the Order Confirmation email (which is separate from the PayPal receipt email).

Working on replying via email right now....

Re: How 1 HN post compelled me to leave Intuit and create a new startup for startups

#62
post #43

I just bought the bundle using paypal. Will I receive an email with a download link soon? That part of the process wasn't very clear...

You should get an email with a link - it took a couple minutes for me to get mine. Then my link didn't work but Joanna was very helpful over email - if you are having trouble just drop her a line.

Re: How 1 HN post compelled me to leave Intuit and create a new startup for startups

#63
post #35

Hate to be a bother, but as someone curious about getting into copywriting I wonder if you'd mind trading a few emails with me? No pressure, obviously. And I know you've got a lot going on right now, just, if you get the time.

Totally would! Fire me off an email at joanna AT copyhackers DOT com. Very happy to chat.

Re: How 1 HN post compelled me to leave Intuit and create a new startup for startups

#64

Earlier quoted context omitted.

I really wanted to purchase but would rather not send CC info over non-SSL connections. Are you going to be putting the store on SSL at some point? Or maybe it is supposed to be but there are some fallbacks being used under the current heavy load.

AFAICT the credit card processing all happens through PayPal. However, I don't particularly want to provide all the other billing information on a non-SSL page either. I tried manually going to https://www.copyhackers.com/ , but that tries to serve an SSL certificate for webcopygirl.com (which looks like a parked domain). Configuration problems, or lack of SSL certificate? If the latter, do you already know about Sta…

We actually are working on this. We're relying on PayPal's security where the credit card information comes into play. Where my site is concerned - the sales side of it with only your address taken - we are working on it.... PayPal's already got this covered off, of course.

Re: How 1 HN post compelled me to leave Intuit and create a new startup for startups

#65
post #52

Earlier quoted context omitted.

You have to go back to the site and log in, then click on your account link. The download link can be found there

Crap! I didn't bother creating an account when I checked-out :(

I just sent an email to Joanna, and she responded within a few minutes offering to personally email me the ebooks. Now that's what I call customer service!

Re: How 1 HN post compelled me to leave Intuit and create a new startup for startups

#66
post #32

From your site: Eack book is dedicated to one topic you can master, like writing headlines "extended acknowledgement book", advanced subliminal typo marketing :)

Someone else emailed me about this typo! So embarrassing. Will correct. Thanks for letting me know...

Re: How 1 HN post compelled me to leave Intuit and create a new startup for startups

#68
post #44
post #30

I'm curious, there is a "money back guarantee" line on the site. How does this work for ebooks? I buy it and I can ask for my money back? How do I "return" the ebook? Is this usual for other electronic goods? (ie. software)

I think this is a way to show the author isn't pulling a bait-and-switch or just interested in taking your money. If you're not happy, you can have your money back, period. There is a certain level of trust involved, because there is indeed no way to "return" the ebook (well, set aside complicated and broken solutions like DRM). Most people are honest enough to acknowledge the usefulness of the ebook, and won't ask f…

I know people who do this on $1000+ training courses. It's priced into their business. The refund rates aren't as high as you'd think :-)

I do it too but only on small things. I haven't done a single refund yet over several hundred sales.

Other than increasing the likelihood of a sale, the benefit of offering a guarantee like this is you get less flack from your payment provider (since they can see you'll refund if anyone's dissatisfied) and you can avoid nearly all chargebacks. If someone doesn't want to pay, they'll find a way to get around it anyway, so you might as well make it frictionless.

Re: How 1 HN post compelled me to leave Intuit and create a new startup for startups

#69
the problem with writing copy is that a lot of companies that do it suck at it. I wrote my own copy, ran with it. Then decided to do it "right" and hire a professional to do it for me. Well the copy I got was pretty average, to a point where I felt my own copy was better.

I think part of it, is that when you do the job yourself, you can revisit it time and time again to polish it. Hiring someone just gets you that first rough draft, that might be better than your own rough draft, but is subpar, since the person didn't spend the time to perfect it.

Re: How 1 HN post compelled me to leave Intuit and create a new startup for startups

#70
post #56

I find it interesting how the HN post title isn't something like "Check out these Copywriting books I wrote", but rather something that sounds like a simple blog post but is instead a landing page for some ebooks. Worked for me! I'm considering buying now...

It's funny how it goes just like a standard blog post for several paragraphs and then.. BAM, it does a complete 180 into a sales pitch. Quite striking and rather effective!
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