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Omega Swatch Speedmaster

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Re: Omega Swatch Speedmaster

#61

Post by asjldkfin »

2muchcoffeeman wrote: post #52
asjldkfin wrote: post #49

Earlier quoted context omitted.

I don't really understand what you're talking about- but yes, the watch industry- like all luxury industries, is primarily driven by marketing. It's not a scam, it's just the nature of the industry.

Have you ever collected anything? Do you think Action Comics #1 would drop in value if DC reprinted it? No. It's worth $3 million because the collectors care about the history that represents and the rarity of finding the original. Otherwise it's just ink on shitty paper. Collectors are deciding the value of the original and it can't be manipulated by merely making a new version. Omega would have to start selling the…

Let's not get into a long-winded debate about something that's well established, researched and at this point, proven.

There's a reason why Patek doesn't sell a $1000 version of their watch, or why Porsche doesn't make a Corolla competitor.

If you disagree, then you're free to do so. Just understand you're disagreeing with people with a lot more practical experience, knowledge and skin-in-the-game than you.

Re: Omega Swatch Speedmaster

#62

Post by dghlsakjg »

to1y wrote: post #60
nimbius wrote: post #23

these watches are gorgeous, but so are "real" omega watches. unpopular opinion but crossing over these brands only makes sense if you think youre capable of targeting a lower income customer without risk of damaging your existing luxury brand, or if your existing luxury brand is floundering. I suspect its the latter, and i suspect its confirmation that the last decade of rennaisance for Rolex is starting to impact th…

They're trying to shut down the replica market

Then they should have gone with an ETA automatic movement. They have access to them, and at this point the high end rep market is using high quality automatic movements.

Besides, the whole point of the replica market is to have an omega on your wrist, not a Swatch.

Re: Omega Swatch Speedmaster

#64

Post by throwawaycities »

nimbius wrote: post #23

these watches are gorgeous, but so are "real" omega watches. unpopular opinion but crossing over these brands only makes sense if you think youre capable of targeting a lower income customer without risk of damaging your existing luxury brand, or if your existing luxury brand is floundering. I suspect its the latter, and i suspect its confirmation that the last decade of rennaisance for Rolex is starting to impact th…

> I suspect its the latter, and i suspect its confirmation that the last decade of rennaisance for Rolex is starting to impact the bottom line at Swatch.

Not even close, Swatch Group is the largest part manufacturer and was previously required by Swiss Anti-trust authorities to supply their own competitors with parts. It’s only in the last decade Swatch Group has been able to begin terminating contracts to supply competitors with the goal of not supplying any brands outside Swatch Group. These changes have hurt everyone but Swatch.

Pretty much in the last 2 years every luxury Swiss watch has set their own sales records, and Omega is no different, they can’t meet demand.

The bioceramic (i.e. plastic) MoonSwatch is about meeting the demand for Omega while being able to sell it under the Swatch brand. Rolex has the same problem not being able to meet demand, but they don’t have the luxury of being able to print and sell plastic watches.

Re: Omega Swatch Speedmaster

#65

Post by hotpotamus »

asjldkfin wrote: post #61
2muchcoffeeman wrote: post #52

Earlier quoted context omitted.

Have you ever collected anything? Do you think Action Comics #1 would drop in value if DC reprinted it? No. It's worth $3 million because the collectors care about the history that represents and the rarity of finding the original. Otherwise it's just ink on shitty paper. Collectors are deciding the value of the original and it can't be manipulated by merely making a new version. Omega would have to start selling the…

Let's not get into a long-winded debate about something that's well established, researched and at this point, proven. There's a reason why Patek doesn't sell a $1000 version of their watch, or why Porsche doesn't make a Corolla competitor. If you disagree, then you're free to do so. Just understand you're disagreeing with people with a lot more practical experience, knowledge and skin-in-the-game than you.

I don't know about watches, but Porsche does make a Corolla competitor; the VW Golf. I'm sure the analogy isn't perfect, but obviously large manufacturers want to compete across market segments which is why the same company makes Audis and Bugattis as well.

Also, as someone who's not that into watches - the Neptune and Mercury Swatches are gorgeous.

Re: Omega Swatch Speedmaster

#66

Post by asjldkfin »

wdb wrote: post #56
asjldkfin wrote: post #35

Earlier quoted context omitted.

Because it’s a marketing stunt involving an investment I made; an investment I made with the implicit understanding there’ll be some protection for the brand’s dignity.

Investment in what way?

In the way that it's an asset that you derive value from.

Re: Omega Swatch Speedmaster

#67

Post by CydeWeys »

staccatomeasure wrote: post #55
nimbius wrote: post #23

these watches are gorgeous, but so are "real" omega watches. unpopular opinion but crossing over these brands only makes sense if you think youre capable of targeting a lower income customer without risk of damaging your existing luxury brand, or if your existing luxury brand is floundering. I suspect its the latter, and i suspect its confirmation that the last decade of rennaisance for Rolex is starting to impact th…

My understanding is that Omega is very confident in its brand’s strength and staying power. I believe they put out a substantially larger number of watches than, for example, Rolex, and as a result Omega resale value hasn’t grown like crazy like Rolex watches have. But still, they sell a ton of watches and the brand remains popular.

> My understanding is that Omega is very confident in its brand’s strength and staying power. I believe they put out a substantially larger number of watches than, for example, Rolex

Nope. Rolex produces significantly more watches than Omega. Rolex is in a class of its own year -- no other manufacturer commanding such a high price is making remotely as many watches.

Re: Omega Swatch Speedmaster

#69

Post by sydthrowaway »

GrifMD wrote: post #25
buryat wrote: post #12

used to wear lots of automatic watches but switched to apple watch completely 4 years ago

I have a two nice mechanical watches, one which used to be a daily wear. Once I got my Apple Watch I just never wear them anymore. The few times I'm at a black tie event and wear the nicer mechanical one I feel slightly limited. It's a dumb little problem, but I kinda feel like my Apple Watch ruined other watches for me. I've got a few bands I rotate on it to make it feel a little more special though.

Get the Hermes edition

Re: Omega Swatch Speedmaster

#70

Post by CydeWeys »

asjldkfin wrote: post #61
2muchcoffeeman wrote: post #52

Earlier quoted context omitted.

Have you ever collected anything? Do you think Action Comics #1 would drop in value if DC reprinted it? No. It's worth $3 million because the collectors care about the history that represents and the rarity of finding the original. Otherwise it's just ink on shitty paper. Collectors are deciding the value of the original and it can't be manipulated by merely making a new version. Omega would have to start selling the…

Let's not get into a long-winded debate about something that's well established, researched and at this point, proven. There's a reason why Patek doesn't sell a $1000 version of their watch, or why Porsche doesn't make a Corolla competitor. If you disagree, then you're free to do so. Just understand you're disagreeing with people with a lot more practical experience, knowledge and skin-in-the-game than you.

> There's a reason why Patek doesn't sell a $1000 version of their watch, or why Porsche doesn't make a Corolla competitor.

The minimum cost for an Omega watch is around $5,000. The Moonswatch that we're talking about here in this discussion is a Swatch. It may additionally have the Omega name on it, but anyone and everyone knows that it is a Swatch, produced to normal Swatch standards, on a Swatch assembly line. It has nothing to do with the line of mechanical Omega watches besides having the name on it.

The existence of an officially licensed Porsche toy car does not degrade the value of a real Porsche. Same for this Swatch.

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