Earlier quoted context omitted.
A few years ago I did some work with IBM's Watson Twitter integration. One of the fun things you could do was sentiment analysis. It was reasonably accurate for the extremes but anything in the gray area would be wildly off. A politely worded tweet that was scathing would come across high on the positive sides of the scale, whereas a perfectly reasonable sentence that included profanity as used in a quote would immed…
didn't watson turn out to be useless and spaghetti code inside? aka ibm's marketing arm
Still, Watson is pretty much the only one in its class. There are good alternatives out there that worked well for many people, but they offer only a subset of Watson's feature set. If an organization need some real bang, Watson is the only option.