Earlier quoted context omitted.
The fact they keep trying despite repeatedly being humiliated by market realities, though, indicates the lobbying pressure by pro-censorship groups is quite high. This is bound to produce something eventually.
Are they being humiliated though? Feels like they get lots of press when announcing this kind of stuff which sits well with some target part of the electorate, then when the whole thing gets abandoned it happens with almost no attention. The current government seems to be well aware that most of the time announcing a policy has a much higher ROI than actually implementing one (cf all the times pre-existing spending c…
I really dont see anyone in the electorate clamouring for any of this stuff. Announcing the same policy being told it is a shit idea and announcing it again 6 months later is much harder to sell than the recycled spending (which they tend to just lie and say it is in addition to the last lot they announced anyway). That said, the electorate dont actually care much (unless it is a penny off the price of a pint or something) so it is hardly a humiliation when these ideas go nowhere and it makes the government look busy.
I can only assume that the driver is the security services, or just recycling past homework to look busy. As noted in many other comments they try all sorts of seemingly stupid ideas in this space - banning all encryption has failed countless times, adult verification is already a thing on mobile networks, and logging every online activity has slipped through and passed.