This explains the shift to Meta. The current company is basically dying, and so they are going to bet the house on something new. Apple really did a number on them by restricting the data they can collect
Facebook is dying slowly in the developed world, that is true. However it is still growing in emerging markets. And most importantly: FB is still generating tons of cash to fund the other assets. WhatsApp has basically zero monetization right now but billions of users. Huge potential cash cow. Instagram still has a ton of potential for further optimized monetization. Think fully embedded 1-click buying for things lik…
Meta made in Q4-2020 53.56B in ad rev in the US and Canada. Meta only made 4.05B in Asia Pacific in Q4-2020.
https://www.statista.com/statistics/251328/facebooks-average...